Digital Shelf Manager

23 hours ago


Draper, Utah, United States Swire Coca-Cola, USA Full time
Senior Manager, Digital Shelf

At Swire Coca-Cola, USA, we are seeking a highly skilled Senior Manager, Digital Shelf to join our team. This key role will be responsible for driving our eCommerce and digital shelf strategy, ensuring our products are presented in the best possible way to our customers.

Key Responsibilities:

  • Develop and implement digital shelf best practices to increase our share of the digital shelf and eCommerce sales.
  • Collaborate with internal sales and category management teams to advise customers on best-in-class onsite merchandising to drive incremental online sales.
  • Lead regular online and offline sales-lift assessments of paid and unpaid/inorganic investments to maximize our digital marketing investments.
  • Build, update, and advise on digital shelf best practices playbooks to increase both retailer and bottler eCommerce beverage trips and sales.
  • Lead Swire's regular opportunity sizing for incremental sales and forecast trip-shifting and eCommerce growth by customer to inform annual planning and sales forecasting routines.

Requirements:

  • Bachelor's Degree in Commerce, Business, Marketing, Economics required.
  • Master's Degree or 5 years progressive work experience in one of those fields preferred.
  • 4+ years sales or category management experience as agency/supplier and/or client side required.
  • 4+ years selling into eCommerce or omnichannel retailer.
  • Experience translating technical and obscure information into clear language and simply explaining associated commercial implications.

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