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Senior Shopper Marketing Manager, Rao's
2 months ago
In this pivotal role, you will spearhead Shopper Marketing initiatives for our Meals and Beverage Division, focusing on renowned premium brands such as Rao's and Pacific. Your collaboration with brand teams will be essential in crafting strategies that effectively activate these brands at the point of sale. Additionally, you will engage with retailers across Mass, Grocery, Club, and Pure Play channels to develop innovative and impactful marketing plans that resonate with shoppers, enhance brand consideration, and encourage trial.
This position demands a high level of collaboration and influence, requiring close partnerships with brand marketing, integrated marketing, customer teams, shopper insights, sales strategy, and external agency partners.
Key Responsibilities:
- Lead the development, implementation, and ongoing refinement of comprehensive shopper marketing programs that align with brand objectives.
- Collaborate with marketing teams (Brand and Integrated Marketing) to understand their goals, guiding their approach to shopper marketing and integrating campaigns across the entire activation funnel.
- Work alongside Sales stakeholders (Sales Strategy, Retail Activation, E-Commerce, Customer Teams) and retailers to create plans that offer shoppers unique and holistic brand experiences.
- Stay abreast of the evolving shopper marketing landscape, sharing insights with commercial teams to enhance marketing strategies.
- Execute with financial precision, overseeing and optimizing shopper marketing investments.
- Manage one external agency to deliver impactful shopper marketing initiatives that benefit the brand, the retailer, and the shopper.
Job Complexity:
- Provide strategic shopper marketing insights to partners across Sales and Marketing functions, as well as leadership within the Division.
- Oversee communication, financial management, and alignment among a diverse group of cross-functional partners.
- Adapt plans based on retail operations, sales strategies, and execution outcomes.
- Identify and develop new opportunities, bringing innovative concepts to fruition.
- Ensure that agencies meet strategic objectives effectively.
Minimum Qualifications:
- Bachelor's degree required.
- A minimum of 8 years of experience in Digital or Shopper Marketing, Marketing, Customer Marketing, or at a creative agency with a proven track record.
- Strong business and analytical skills with the ability to connect diverse information.
- Self-motivated, independent thinker, action-oriented, and passionate about shopper marketing.
- Detail-oriented, reliable, resourceful, and results-driven professional.
- Excellent interpersonal and communication skills, capable of presenting ideas to various audiences.
- Ability to contribute, influence, and work effectively within a cross-functional matrix organization.
- Capacity to work independently, manage multiple tasks, and prioritize effectively under pressure.
- Strong organizational skills and the ability to navigate ambiguity.
Travel Requirements: Up to 20% travel may be necessary.
Compensation and Benefits:
The target base salary range for this full-time, salaried position is between $105,000 and $172,200. Individual base pay is determined by work location and other factors such as experience, job-related skills, and relevant education or training. Total compensation may include additional forms of remuneration. We also provide competitive health, dental, 401k, and wellness benefits starting on the first day of employment. For more information about our total rewards package, please consult your Talent Acquisition Partner.
