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Senior Marketing Manager, Shopper Experience
2 months ago
We are seeking a highly skilled Senior Manager, Shopper Marketing to lead our shopper marketing efforts for our Meals and Beverage Division, focusing on powerful premium brands, Rao's and Pacific. This role requires a high degree of collaboration and ability to influence, working closely with brand marketing, integrated marketing, customer teams, shopper insights, sales strategy, and external agency partners.
Key Responsibilities- Develop and execute large-scale shopper marketing programs that support brand business objectives.
- Partner with marketing teams to understand their priorities and lead their thinking on the role shopper marketing plays in supporting their objectives.
- Collaborate with stakeholders in Sales and at the Retailer to build plans that allow their shoppers to experience our brands in holistic and unique ways.
- Stay informed of the fast-changing shopper marketing landscape and continuously pay that learning forward to our commercial teams.
- Execute with financial rigor, managing and optimizing investment in shopper marketing.
- Effectively manage one external agency to deliver bold, effective shopper marketing plans.
- Provide strategic shopper marketing thought leadership to partners across Sales and Marketing functions and with leadership across the Division.
- Manage communication, financials, and alignment across a broad set of cross-functional partners.
- Manage changes in plan based on retail operations, sell-in, and execution.
- Develop 'white space' opportunities and bring concepts to execution.
- Ensure agencies are delivering on strategic objectives.
- Bachelor's degree required.
- 8 years of experience in Digital or Shopper Marketing, Marketing, Customer Marketing, or working at a creative agency with proven success.
- Business and analytical acumen with the ability to link seemingly disparate pieces of information.
- Self-starter, independent thinker, action-oriented, and passionate about shopper marketing.
- Detail-oriented, reliable, resourceful, and driven for results professional.
- Strong interpersonal and communication skills.
- Ability to contribute, influence, and work effectively in a cross-functional matrix organization.
- Ability to work independently, multi-task, and prioritize/work effectively under pressure.
- Strong organizational skills.
- Ability to handle ambiguity.
Up to 20% travel required. The target base salary range for this full-time, salaried position is between $105,000-$172,200. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k, and wellness benefits beginning on the first day of employment.