Inbound Marketing Strategist

3 weeks ago


Miami, United States Factorial Inc Full time
About the Role

We are seeking an experienced Inbound Marketing Specialist to join our team at Factorial Inc. in Downtown, Miami. As a key member of our marketing team, you will be responsible for driving organic growth and developing strategies to increase website traffic, lead acquisition, and revenue.

Key Responsibilities
  • Develop and implement inbound marketing actions and strategies to drive massive growth in website traffic, lead acquisition, and revenue.
  • Manage campaign ROIs and brand KPIs while overseeing the marketing budget and resource allocation.
  • Work alongside the Sales, Product, Performance, and Marketing Ops teams to ensure that market goals are met.
  • Manage the inbound marketing team and external suppliers, including PR agencies, link-building agencies, copywriters, freelancers, and brand ambassadors.
Requirements
  • Previous working experience as an Inbound Marketing Manager, Demand Generation Manager, or similar role for at least 5 years in a growing company.
  • Excellent communication and negotiation skills.
  • Strong track record of achievement, demonstrated through greater responsibility, overachievement on KPIs, and fast-track promotions.
  • Knowledge of SEO, including keyword research, link-building, on-page/off-page optimization, and acquisition tactics.
  • CRM and customer journey management skills, including funnel optimization, nurturing, scoring, and more.
What We Offer
  • 100% medical, dental, and vision coverage.
  • Gym Membership through Gympass.
  • Transportation costs reimbursed.
  • Parking included.
  • Language classes with Yolk Academy & Factorial Language exchange.

We are a fast-growing HR Tech company with a diverse and multicultural team. If you are a results-driven professional with a passion for marketing and growth, we encourage you to apply.



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