Digital Marketing Analyst
1 week ago
About the Role:
Develop and implement data-driven marketing campaigns to increase brand awareness and customer engagement.
Conduct thorough market research to identify opportunities for improvement and provide actionable insights to stakeholders.
Analyze complex data sets to identify patterns and trends, and translate findings into clear recommendations.
Collaborate with cross-functional teams to develop and execute marketing plans that meet business objectives.
Key Responsibilities:
- Design and execute A/B testing experiments to measure campaign effectiveness
- Analyze customer behavior and preferences to inform marketing strategy
- Develop and maintain reports to track key performance indicators (KPIs)
- Collaborate with creative teams to develop engaging content and visuals
- Stay up-to-date with industry trends and best practices in digital marketing
Salary Range: $60,000 - $80,000 per year.
RequirementsWe are looking for a highly motivated and detail-oriented individual with a strong background in marketing research and analysis. The ideal candidate will have excellent analytical and communication skills, as well as the ability to work effectively in a fast-paced environment.
- Bachelor's degree in Marketing, Business, or related field
- Proven experience in marketing research and analysis
- Strong proficiency in data analysis tools such as Excel, SQL, and Tableau
- Excellent written and verbal communication skills
- Ability to work collaboratively in a team environment
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