Digital Marketing Strategist

3 days ago


Costa Mesa, California, United States American Automobile Association Full time
Job Description:

A high-level Digital Marketing Strategist on the Insurance Optimization Team will support the planning, execution, optimization, and management of paid digital marketing initiatives. The ideal candidate will have a deep understanding of the paid digital marketing landscape and hands-on experience extracting data from ad reporting platforms.

Key Responsibilities:
  • Develop cross-channel strategies to achieve marketing objectives.
  • Build testing roadmaps for paid media campaigns and landing page optimization.
  • Collaborate with the Media Planning team to establish optimal budgets and channel mixes.
  • Measure, monitor, and track marketing KPIs, analyzing metrics from advertising platforms and presenting findings to senior leadership.
  • Work with ad ops and technical teams to ensure proper tracking and measurement across all marketing channels.
Requirements:
  • 4-6 years of paid digital marketing experience managing multi-million-dollar campaigns in mid-large size companies.
  • Bachelor's degree in marketing preferred.
  • Analyze performance results and make recommendations for next steps.
  • Excellent communication and interpersonal skills.
  • Proficient with MS Office applications.
  • Perform competitive analysis and develop strategic plans.
  • Manage internal and external agency relationships.
  • Self-starter with strong time management and prioritization skills.

The estimated salary range for this position is $94,900.00 - $126,500.00 per year.



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