Consumer Insights Marketing Manager

1 week ago


Redmond, Washington, United States IFG - International Financial Group Full time
Job Overview

1. Position Details
- Job Title: Marketing Manager

  • Type: Contract
  • Level: Mid-Level
  • Location: Fully Remote
  • Workplace: Fully Remote
  • Duration: Ongoing with potential for extension.
2. Role Purpose
- In this role, you will utilize consumer insights to enhance the effectiveness of sales teams and deliver valuable information to advertising partners.

  • How do you interpret consumer behavior to inform sales strategies?
  • What methodologies do you employ for data analysis and programming to conduct studies across various sectors?
  • How do you prioritize tasks and manage your time effectively in data analysis and project management?
  • How do you translate research outcomes into practical insights for marketing, sales, and engineering teams? Are these challenges appealing to you?
3. Opportunity Overview
- Client Profile: We are seeking a candidate for a prominent technology firm that excels in delivering critical consumer insights to advertising partners.

  • Role Objective: As a Marketing Manager, your primary focus will be to investigate market dynamics, assess consumer behavior, and generate actionable insights to bolster sales teams and advertising partners.
4. Key Responsibilities
- Execute comprehensive survey research, encompassing design, programming, testing, data analysis, and reporting.

  • Oversee project timelines and manage expectations among various stakeholders.
  • Convert research findings into actionable insights for marketing, sales, and engineering teams.
  • Assist in establishing a new organizational system for historical research.
5. Desired Qualifications
- Essential Skills and Experience:

  • Bachelor's degree in market research, marketing, psychology, anthropology, or a related field.
  • Minimum of 4 years of relevant experience.
  • Proficiency in data analysis and programming, particularly with survey platforms like Qualtrics.
  • Familiarity with SPSS for data analysis.
  • Competence in creating reports using PowerPoint.
  • Preferred Skills:
  • Experience with analysis tools such as SPSS or R.
  • Background in programming with Qualtrics or similar survey platforms.
6. Invitation to Top Talent
- Exciting Role: This position offers a unique chance to engage in significant projects while refining your skills in data analysis, programming, and project management within a leading technology firm.

  • Competitive Compensation: Attractive hourly rate available.
  • Application Process: Interested candidates are encouraged to apply online, ensuring their resume highlights relevant experience and qualifications. Please provide accurate information in your application.
  • About this posting: This description aims to convey the general nature and level of work performed by employees in this position. Actual duties and qualifications may vary based on specific assignments.
  • Equal Employment Opportunity: We are dedicated to fostering diversity and inclusion. We uphold a nondiscrimination policy and encourage candidates from diverse backgrounds to apply. We also offer accessibility and accommodations for applicants with disabilities.

In summary:
This is a remarkable opportunity to join our team and make a significant impact.

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