Director of Revenue Growth

3 days ago

Orlando, Florida, United States Filtration Group Full time
About Filtration Group

Filtration Group is a leading global filtration company dedicated to making the world safer, healthier, and more productive. With a strong foundation of trust, a bias for action, and an entrepreneurial culture, we drive innovation and develop solutions across a broad spectrum of applications in the fast-growing and rapidly-evolving global filtration industry.

Job Summary

We are seeking a dynamic and results-oriented Director of Growth to support our Con-Air business unit. This role will be responsible for driving revenue growth through innovative and strategic marketing initiatives. The ideal candidate will possess a deep understanding of conversion optimization, media buying, user experience, and site operations, and will have a proven track record in driving significant revenue growth.

Key Responsibilities
  • Develop and execute comprehensive growth strategies across multiple channels
  • Analyze and improve conversion rates across various digital touchpoints
  • Plan and execute effective media buying strategies
  • Oversee the UX team to ensure a seamless and engaging user experience across all platforms
  • Manage site operations to ensure optimal performance and user satisfaction
  • Develop comprehensive sales funnels to drive customer acquisition and retention
  • Lead affiliate marketing efforts to expand the company's reach and revenue streams
  • Oversee CRM strategies to nurture and grow customer relationships
  • Develop and implement social media strategies to enhance brand visibility and engagement
  • Create and manage retention marketing campaigns to improve customer loyalty and lifetime value
  • Design and execute email marketing campaigns to drive engagement and sales
  • Implement re-targeting strategies to convert potential customers
  • Map and optimize the customer decision journey to enhance conversion rates
  • Utilize customer segmentation techniques to target and engage specific customer groups
  • Develop strategies for building an engaging target audience
  • Lead and manage cross-functional projects to achieve marketing goals
  • Identify and develop strategic partnerships to drive growth and expansion
Requirements
  • Proven experience in a growth marketing role with a strong track record of driving revenue growth
  • Expertise in conversion optimization, media buying, UX, and site operations
  • Strong understanding of funnel creation, affiliate marketing, CRM, social media, and retention marketing
  • Proficiency in email marketing, re-targeting, CDJ, customer segmentation, and audience building
  • Experience in influencer marketing, project management, team development, pricing, and MARTECH
  • Ability to develop and manage strategic partnerships and loyalty programs
  • Excellent project management and leadership skills
  • Strong analytical and problem-solving abilities
Preferred Platforms
  • YOTPO
  • KLAVIYO
  • GA4 (Google Analytics 4)
  • Google Ads
  • Meta Ads

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