Marketing Manager, Member Programs

1 day ago


Alexandria, Virginia, United States Health Industry Distributors Association (HIDA) Full time
Job Title: Marketing Manager, Member Programs

HIDA is seeking a highly skilled Marketing Manager, Member Programs to support the development and implementation of marketing initiatives and programs. The successful candidate will assist the Director of Marketing in managing and implementing annual marketing plans for HIDA membership, products, and programs.

Key Responsibilities:
  • Develop and lead the execution of integrated marketing plans to achieve program and budget goals for HIDA membership products and programs.
  • Initiate and lead the creation of marketing brochures, flyers, email promotions, digital ads, social media, and print advertising.
  • Provide project management oversight to internal processes to ensure timely delivery of effective marketing materials for HIDA products and services.
  • Identify and manage relationships with external vendors to provide needed services such as printing, mailing, production, copywriting, digital, and design as needed.
  • Support membership team with marketing collateral for lead generation, recruitment, and retention efforts.
  • Responsible for HubSpot CRM management efforts and maintenance of targeted members and prospect lists used for marketing purposes.
  • Responsible for targeted list development for marketing promotions and services directed to members and prospects.
Requirements:
  • Bachelor's degree in marketing or communications.
  • Association experience preferred.
  • Minimum of five years marketing, public relations, and/or communications management experience.
Preferred Qualifications:
  • Copywriting experience with the ability to distill complex issues into compelling stories and develop effective messages.
  • Experience with CRM software and marketing automation tools. HubSpot experience a plus.
  • Experience managing lists for email and direct mail marketing campaigns.
  • Ability to manage multiple projects simultaneously with attention to detail.
  • Writing and proofing skills for a variety of vehicles including letters, emails, ads, flyers, brochures, publications.
  • Ability to work with teams.
  • Exceptional time management skills and commitment to deadlines.


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