Marketing Manager

12 hours ago

Alexandria, Virginia, United States Bell Partners Inc Full time
Job Title: Lease-Up Marketing Manager

About the Role:

The Lease-Up Marketing Manager is a key member of our marketing team, responsible for driving maximum lead generation through proactive recommendations, alignment with ownership and Operations, and optimizing performance with an ongoing lens of fiscal responsibility.

Key Responsibilities:

  • Establish productive, professional relationships with key personnel in assigned client accounts, within the Bell Partners, Inc. organization, industry vendors, ownership groups, and their stakeholders.
  • Develop and execute short and long-term goals, benchmarks, and KPIs using data to drive decision-making and recommendations.
  • Ensure the health and accuracy of data and information via BI dashboards and other reporting tools.
  • Collaborate with Operations in building viable marketing budgets through recommendations that align with the ownership's vision while employing a successful marketing program.
  • Manage and carry out the day-to-day responsibilities for the lease-up portfolio of properties with support from the Lease-Up Marketing Associate.
  • Collaborate with the Stabilized Marketing team as it relates to processes, hand-off, and long-term asset health upon transferring into this marketing account management area of responsibility.
  • Demonstrate ability and marketing acumen in successful efforts to move a property from a volatile asset to a stabilized asset.
  • Build trust and long-term relationships with internal and external clients and industry partners.
  • Present recommendations, ideas, and strategies to Operations and ownership in a way that illustrates pros, cons, risk, and reward.
  • Provide clear, comprehensive, and relevant communications to all stakeholders on a regular basis.
  • Analyze marketing data, produce executive reports based on the data, and support within the internal marketing team.

Requirements:

  • Three to five years of experience in Marketing-related roles in account management, client management, marketing agency, and/or portfolio management, with at least 1-2 years of direct lease-up multifamily marketing experience.
  • Multifamily industry experience is required, particularly with marketing technology innovations.
  • Experience with agile project management approach and confidence in leading projects.
  • Able to analyze problems and strategize for better solutions.
  • Understanding of customer lifecycle as it relates to lease-ups and multifamily.
  • Business maturity and acumen.
  • Able to multitask, prioritize, and manage time efficiently.
  • Organized and able to create multiple timelines, budgets, and schedules.
  • Experience and comfort in managing persuasive conversations.
  • Excellent verbal and written communication skills.
  • Can demonstrate a positive attitude and eagerness to tackle the job and has a collaborative approach to working with others.

About Bell Partners:

Our purpose at Bell Partners is to create communities our residents are proud to call home. We currently own or manage over 80,000 homes in North America and continue to grow. Our people are the most important part of our company. We believe in building a culture that encourages our associates to invest in and serve one another, while pushing each other to take risks, allowing us to grow together and make a difference.

Equal Employment Opportunity:

Bell Partners, Inc. is an equal employment opportunity employer. We prohibit discrimination against any applicant or employee based on race, color, sex, religion, national origin, age, disability, pregnancy, military/veteran status, marital status, genetic information, gender identity, sexual orientation, or any other basis protected by applicable federal, state, or local laws.

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