Marketing Manager, Member Programs

3 days ago


Alexandria, Virginia, United States Health Industry Distributors Association (HIDA) Full time
Job Title: Marketing Manager, Member Programs

HIDA is seeking a skilled marketing professional to support the development and implementation of marketing initiatives and programs. The Marketing Manager, Member Programs will collaborate with the Director of Marketing to manage and execute annual marketing plans for HIDA membership, products, and programs.

Key Responsibilities:
  • Develop and lead the execution of integrated marketing plans to achieve program and budget goals for HIDA membership products and programs.
  • Initiate and lead the creation of marketing collateral, including brochures, flyers, email promotions, digital ads, and social media content.
  • Provide project management oversight to internal processes to ensure timely delivery of effective marketing materials for HIDA products and services.
  • Identify and manage relationships with external vendors to provide needed services such as printing, mailing, production, copywriting, and design.
  • Support the membership team with marketing collateral for lead generation, recruitment, and retention efforts.
  • Responsible for HubSpot CRM management efforts and maintenance of targeted members and prospect lists used for marketing purposes.
Requirements:
  • Bachelor's degree in marketing or communications.
  • Association experience preferred.
  • Minimum of five years marketing, public relations, and/or communications management experience.

The ideal candidate will have experience managing lists for email and direct mail marketing campaigns, as well as a background in member acquisition and engagement. Strong communication and relationship-building skills are essential. The Health Industry Distributors Association (HIDA) is the trade association serving medical products distributors and their trading partners. HIDA members deliver essential medical products to the nation's hospitals, nursing homes, laboratories, home care, and physician practices.

HIDA is a leading voice on matters important to the healthcare distribution industry as well as the healthcare supply chain as a whole. This position provides an exciting career opportunity to contribute directly to HIDA's growth. This position reports to the Director, Marketing.



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