Search Marketing Expert

2 weeks ago


Buffalo, New York, United States Delaware North Full time
The Opportunity

Delaware North is seeking a Digital Marketing Specialist focused on Search to enhance our Marketing efforts.

This role will oversee both paid and organic search initiatives across various platforms for multiple Delaware North properties.

You will work closely with our Digital Marketing teams, Marketing Managers, Operational Managers, and Marketing Executives to align search strategies with property goals and overarching marketing plans.

Compensation

Expected Base Salary:
$69,700 / year


In addition to the base salary, an annual bonus plan is available based on individual and company performance, or a role-based, uncapped sales incentive plan.

The salary range reflects our current expectations for this position.

In exceptional cases, candidates with extensive qualifications may be considered for a higher salary.

Comprehensive benefits information can be found on our website.

Benefits

At Delaware North, we prioritize the personal and professional development of our team members.

Some of the benefits we provide include:

- Medical, dental, and vision coverage

- 401(k) plan with up to 4% company match

- Annual performance bonuses based on individual, company, and location achievements

- Paid vacation and holidays

- Paid parental leave

- Tuition and professional certification reimbursement

- Generous discounts at various hotels and resorts

Key Responsibilities

- Develop, implement, and optimize paid search campaigns on platforms like Google and Bing for various Delaware North properties, including travel campaigns on Expedia.

- Conduct research and create on-page SEO for new website launches and landing pages on existing sites.

- Evaluate organic rankings and apply on- and off-page SEO strategies to enhance site traffic.

- Manage business information while optimizing SEO for listings across multiple publisher networks.

- Monitor, analyze, and report on performance metrics across all search channels, providing insights and recommendations for enhancement.

- Lead budget planning and daily expenditure management.

- Drive traffic, conversions, and ROI for digital acquisition channels, including paid search, display, remarketing, video, and organic.

- Assist in formulating the annual search marketing strategy across all Delaware North locations to meet key business objectives.

Qualifications

- At least 5 years of experience in digital marketing, encompassing SEO, SEM, and data analysis.

- Required certifications in Google Ads and Google Analytics.

- Strong organizational skills with the ability to manage multiple tasks effectively.

- Familiarity with HTML, CSS, and CMS platforms.

- Knowledge of Google Tag Manager, Search Console, and GMB is preferred.

- Excellent analytical skills and a data-driven mindset.

- Up-to-date with the latest trends and best practices in online marketing and analytics.

Shift Details

Day shift, Monday to Friday.

About Us

At Delaware North, you will appreciate your work environment, your colleagues, and the daily experiences you encounter.

Whether in sports venues, casinos, airports, national parks, iconic hotels, or premier restaurants, your career path can lead you to various exciting opportunities.

We empower you to excel in a company with a century of success, stability, and growth.

If you are driven and enjoy making an impact, share our vision and grow with us.


Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.

Delaware North is an equal opportunity employer.

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