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Digital Marketing Strategist

2 months ago

Buffalo, New York, United States Delaware North Full time
About the Role

Delaware North is seeking a highly skilled Digital Marketing Specialist to join our Marketing team in Buffalo, New York. As a key member of our team, you will be responsible for managing paid and unpaid efforts through organic, paid, and local search tactics across various channels, for multiple Delaware North properties.

Key Responsibilities
  • Create, execute, manage, and optimize paid search campaigns across Google and Bing for multiple Delaware North properties as well as manage travel campaigns on Expedia.
  • Research and create on-page SEO for new website builds as well as new landing pages on existing websites.
  • Audit organic rankings and implement on- and off- page SEO tactics to help drive strategy and increase overall site traffic.
  • Manage general business information while optimizing for SEO on business listings across multiple publisher networks.
  • Track, analyze, and report performance analytics across all search disciplines, identifying relevant insights and building recommendations for improvement.
  • Lead budget planning recommendations and daily management of spending.
  • Drive traffic, conversions and ROI for digital acquisition channels including paid search, display, remarketing, video, and organic.
  • Assist in building annual search marketing strategy across all Delaware North locations to support key business goals.
Requirements
  • Minimum of 5 years of digital marketing experience, including SEO, SEM, and Data Analyzation.
  • Google Ads and Google Analytics certifications required.
  • Ability to prioritize, organize, and handle multiple tasks simultaneously.
  • Understanding of HTML, CSS, and CMS platforms.
  • Understanding of Google Tag Manager, Search Console, and GMB preferred.
  • Strong analytical skills and data-driven thinking.
  • Up to date with the latest trends and best practices in online marketing and measurement.
About Delaware North

At Delaware North, you'll love where you work, who you work with, and how your day unfolds. Whether it's in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there's no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.