Search Marketing Expert

1 week ago

Buffalo, New York, United States Delaware North Full time
The Opportunity

Delaware North is seeking a Digital Marketing Specialist to enhance our Marketing team.

The Digital Marketing Specialist will oversee both paid and organic search initiatives across various platforms for multiple Delaware North properties.

This role involves collaboration with our Digital Marketing teams, Marketing Managers, Operational Managers, and Marketing Executives to align search strategies with property goals and broader marketing objectives.

Compensation

Anticipated Maximum Base Salary:
$69,700 / year


In addition to the base salary, we provide an annual bonus plan based on both company and individual performance, or a role-based, uncapped sales incentive plan.

The stated pay range reflects our current expectations for this position.

In exceptional cases, where a candidate possesses qualifications that significantly exceed the job requirements, we may consider a higher salary.

For details on our comprehensive benefits package, please refer to our resources.

Benefits

At Delaware North, we prioritize the personal and professional growth of our team members.

Our benefits include:

- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Annual performance bonuses based on individual, company, and location performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous discounts for friends and family at many of our hotels and resorts

Key Responsibilities

- Develop, implement, and optimize paid search campaigns across Google and Bing for various Delaware North properties, as well as manage travel campaigns on Expedia.
- Conduct research and create on-page SEO for new website builds and landing pages on existing sites.
- Evaluate organic rankings and apply on- and off-page SEO strategies to enhance traffic.
- Manage business information while optimizing for SEO across multiple publisher networks.
- Monitor, analyze, and report on performance metrics across all search channels, providing insights and recommendations for improvement.
- Lead budget planning and manage daily expenditures.
- Drive traffic, conversions, and ROI for digital acquisition channels, including paid search, display, remarketing, video, and organic.
- Assist in formulating the annual search marketing strategy across all Delaware North locations to support key business objectives.

Qualifications

- A minimum of 5 years of experience in digital marketing, with a focus on SEO, SEM, and data analysis.
- Required certifications in Google Ads and Google Analytics.
- Strong organizational skills with the ability to manage multiple tasks simultaneously.
- Familiarity with HTML, CSS, and CMS platforms.
- Knowledge of Google Tag Manager, Search Console, and GMB is preferred.
- Excellent analytical skills and a data-driven mindset.
- Up-to-date with the latest trends and best practices in online marketing and analytics.

Shift Details

- Day shift
- Monday to Friday

About Us

At Delaware North, you will appreciate your work environment, your colleagues, and the flow of your day.

Whether in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, your career can take you in various directions.

We empower you to excel in a company with a century of success, stability, and growth.

If you are driven and enjoy making impactful contributions, share our vision and grow with us.


Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.

Delaware North is an equal opportunity employer.

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