Digital Marketing Specialist, Search

1 month ago

Buffalo, New York, United States Delaware North Full time
The Opportunity

Delaware North is hiring a Digital Marketing Specialist to join our Marketing team in Buffalo, New York. The Digital Marketing Specialist will directly manage paid and unpaid efforts through organic, paid, and local search tactics across various channels, for multiple Delaware North properties. You will collaborate with our Digital Marketing teams, Marketing Managers, Operational Managers, and Marketing Executives to coordinate search efforts with property initiatives and broader marketing strategies.

Pay

Minimum – Anticipated Maximum Base Salary: $ $69700 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at

Benefits

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

  • Medical, dental, and vision insurance
  • 401(k) with up to 4% company match
  • Annual performance bonus based on level, as well as individual, company, and location performance
  • Paid vacation days and holidays
  • Paid parental bonding leave
  • Tuition and/or professional certification reimbursement
  • Generous friends-and-family discounts at many of our hotels and resorts
Responsibilities
  • Create, execute, manage, and optimize paid search campaigns across Google and Bing for multiple Delaware North properties as well as manage travel campaigns on Expedia
  • Research and create on-page SEO for new website builds as well as new landing pages on existing websites
  • Audit organic rankings and implement on- and off- page SEO tactics to help drive strategy and increase overall site traffic
  • Manage general business information while optimizing for SEO on business listings across multiple publisher networks
  • Track, analyze, and report performance analytics across all search disciplines, identifying relevant insights and building recommendations for improvement
  • Lead budget planning recommendations and daily management of spending
  • Drive traffic, conversions and ROI for digital acquisition channels including paid search, display, remarketing, video, and organic
    Assist in building annual search marketing strategy across all Delaware North locations to support key business goals
Qualifications
  • Minimum of 5 years of digital marketing experience, including SEO, SEM, and Data Analyzation
  • Google Ads and Google Analytics certifications required
  • Ability to prioritize, organize, and handle multiple tasks simultaneously
  • Understanding of HTML, CSS, and CMS platforms
  • Understanding of Google Tag Manager, Search Console, and GMB preferred
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement
Shift Details

Day shift
Monday to Friday

Who We Are

At Delaware North, you'll love where you work, who you work with, and how your day unfolds. Whether it's in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there's no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.

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