Customer Relationship Marketing Specialist

2 weeks ago


Webster, New Hampshire, United States Vail Resorts Full time
Job Summary

Vail Resorts is seeking a highly skilled Customer Relationship Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing multi-channel relationship marketing campaigns to drive customer engagement and retention.

Key Responsibilities
  • Develop and implement email marketing strategies to improve campaign performance and customer engagement
  • Work closely with the Relationship Marketing capabilities team to optimize campaign design, content, and messaging
  • Use data-driven insights to develop impactful contact strategies, email content, and landing pages
  • Provide specialized expertise in marketing automation, email marketing, and customer contact strategies
  • Contribute to the development of strategic relationship marketing campaigns to drive channel engagement and conversion
Requirements
  • Bachelor's degree in Business, Marketing, Communications, or a related field
  • 6+ years of experience in Email Marketing, Relationship Marketing, or Mobile Digital Marketing
  • 2+ years of supervisory experience
  • Strong understanding of B2C direct marketing strategy and tactics
  • Experience with marketing automation software, email marketing tools, and mobile marketing technology
Preferred Qualifications
  • Experience with email marketing tools and software
What We Offer
  • Total Compensation: $74,100 - $85,000 + annual bonus
  • 401(k) Retirement Plan
  • Employee Assistance Program
  • Excellent training and professional development
  • Free ski passes for employees and dependents
  • Employee discounts on lodging, food, gear, and mountain shuttles

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