Senior Digital Marketing Analyst, Channel Analytics

2 weeks ago

Webster, New Hampshire, United States Vail Resorts Full time
Job Summary

Vail Resorts is seeking a highly skilled Senior Digital Marketing Analyst, Channel Analytics to join our team. As a key member of our Analytics & Insights team, you will be responsible for empowering data-driven decision making and strategic innovation for the Vail Resorts Enterprise. Your primary focus will be on analyzing and providing insights on digital performance and marketing campaigns, identifying success metrics for website and app analytics, and collaborating with other analysts and channel partners to review and improve campaign performance, web/app performance, and marketing strategies.

Key Responsibilities
  • Analyze and provide insights on digital performance and marketing campaigns
  • Identify success metrics for website and app analytics with knowledge of web behaviors and best UX practices
  • Collaborate with other analysts and channel partners to review and improve campaign performance, web/app performance, and marketing strategies
  • Present key findings and insights to senior leadership and marketing organization
  • Maintain and monitor key performance dashboards including promoting the democratization of self-service dashboards
  • Partner with key stakeholders to ensure campaigns, tactics, and ads are tagged properly
  • Ensure attribution across our websites/app/marketing channels are working properly by QA'ing reporting
  • Build cross-channel analyses tying web/app performance and marketing efforts to larger business questions
  • Work closely with marketing execution teams and business leads to develop detailed reporting plans
  • Work collaboratively in a Kanban style project management structure
  • Assist in leading discussions on marketing trends and insights in omni-channel meetings
Requirements
  • Bachelor's degree in related field (Business, Technology, Economics, Marketing, Communications, Statistics, Computer Science, Data Science, or Mathematics) preferred
  • 3-6 years of digital/marketing/media analytics experience
  • Experience with Adobe Analytics required
  • Experience evaluating digital marketing effectiveness and how to interpret metrics (e.g. Email Opens, Impressions (View-Through and Click-Through), Clicks, Revenue Per Delivered, Return on Ad Spend, Visits vs Visitors, Bounce Rate, Conversion Rates, Funnel Drop-Out Rates)
  • Knowledge of HTML and ability to decipher web analytics tagging
  • Ability to take general marketing questions and return deep analyses with minimal guidance using data storytelling techniques
  • Ability to communicate with stakeholders at a variety of levels
  • Comfortable in a fast-paced, deadline driven environment
  • Natural curiosity in digital marketing and analytical approaches to solving problems
  • Highly collaborative approach and open communication style
Preferred
  • Proficiency in SQL
  • Knowledge of Snowflake and/or cloud-based databases
  • Knowledge of JIRA and project management tools
  • Exposure and knowledge of multiple channels (Paid Media, Relationship Marketing, Digital)
  • Familiarity with Vail Resorts, its operations, and key product offerings
Benefits
  • Ski/Mountain Perks Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
  • MORE employee discounts on lodging, food, gear, and mountain shuttles
  • 401(k) Retirement Plan
  • Employee Assistance Program
  • Excellent training and professional development

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