Shopper Marketing Manager

1 week ago

Rogers, Arkansas, United States Nestle Operational Services Worldwide SA Full time
Job Summary:

Nestle Operational Services Worldwide SA is seeking a highly skilled Shopper Marketing Manager to lead the development and execution of shopper marketing strategies for our Walmart and Sam's Club business. As a key member of our team, you will be responsible for driving sales, increasing brand visibility, and enhancing the overall shopping experience for consumers.

Responsibilities:
  • Develop and execute shopper marketing strategies that meet or exceed business goals and KPIs across the shopper journey.
  • Lead the management of agencies and vendors, including briefing, evaluating strategy and creative, and communication across key stakeholders.
  • Develop and execute shopper programming with an omnichannel approach, including partnering with Retail Media Network, creative and media agency partners, and internal stakeholders to maximize shopper investment.
  • Own relationship with Walmart Connect and MAP to drive performance accountability and maintain a strong understanding of evolving capabilities.
  • Build compelling selling tools and presentations to aid Sales partners in securing retailer support of distribution, key promotions, etc.
  • Steer strategic internal annual planning on the Joint Business Planning, requiring liaison with customer teams through the development of their customer plans aligned with the customer's problem to solve and NUSA priorities.
  • Share out-of-program measurement, evaluation, and analysis, demonstrating the ability to optimize future programs to deliver the best return.
  • Build and maintain multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and drive results.
  • Effectively manage the specific customer shopper marketing budget, with responsibility for both working and non-working dollars.

Requirements:
  • Minimum of 5 years of CPG brand/marketing/sales and/or Shopper Marketing experience.
  • Bachelor's degree.
  • 4+ years of traditional CPG Shopper marketing role preferred.
  • WMC/MAP experience preferred.
  • Agency management experience.
  • Intermediate to advanced analytics, digital/e-commerce, and omni-commerce knowledge.
  • General manager mindset, thought leader, and skilled collaborator with strong communication (clear and concise storytelling).
  • Experience in Sales & Marketing, leading marketing and/or shopper communication.
  • Strong attention to detail and follow-through.
  • Thrives in change and comfortable with ambiguity.
  • Ability to travel as needed for client meetings and industry events.

Skills:
  • Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.
  • Strong collaborative nature: ability to work in a cross-functional team environment.
  • Is curious and takes initiative, develops, and seeks out creative and innovative ideas with strong project management skills.
  • Financial acumen related to managing a budget, ROI analysis, and budget optimization.
  • Influential and effective communicator proficient in storytelling and negotiating.
  • Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors.
  • Understanding of the omni-channel environment with proficiency in paid search investment.
  • Understanding of US retailers and their go-to-market strategies.
  • Excellent written and verbal communication skills.
  • Advanced skills in Microsoft PowerPoint, Excel, and Word.

About Us:
Nestle Operational Services Worldwide SA is a leading food and beverage company with a presence in 97% of American homes. We are committed to delivering quality products, strengthening local communities, and reducing our environmental and climate impact. We are a diverse and inclusive workplace that values collaboration, courage, speed, and agility. If you are passionate about making a meaningful impact and driving business growth, we encourage you to apply for this exciting opportunity.

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