Head of Shopper Marketing Expert
4 weeks ago
As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales, increase brand visibility, and enhance the overall shopping experience for consumers.
Key Responsibilities:
* Lead shopper marketing strategy and execution for Walmart and Sam's Club
* Identify core shopper insights and develop omni-channel plans to deliver business goals and meet or exceed KPIs
* Manage agencies and vendors, including briefing, evaluating strategy and creative, and communicating with key stakeholders
* Develop shopper programming with an omnichannel approach, partnering with Retail Media Network, creative and media agency partners, and internal stakeholders
* Own relationship with Walmart Connect and MAP to drive performance accountability and maintain a strong understanding of evolving capabilities
* Build compelling selling tools and presentations to aid Sales partners in securing retailer support
Requirements:
* Minimum of 5 years of CPG brand/marketing/sales and/or Shopper Marketing experience
* Bachelor's degree
* 4+ years of traditional CPG Shopper marketing role preferred
* Intermediate to advanced analytics, digital/e-commerce, and omni-commerce knowledge
* Experience in Sales & Marketing, leading marketing and/or shopper communication
* Ability to travel as needed for client meetings and industry events
We offer a dynamic and inclusive work environment, with a commitment to diversity and equal employment opportunity.
If you are a motivated and results-driven professional with a passion for shopper marketing, we encourage you to apply for this exciting opportunity.
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