Director of Customer Marketing

1 week ago


Richmond, Virginia, United States Koalafi Full time
Job Title: Director of Customer Marketing

We're seeking a seasoned marketing professional to lead our customer marketing efforts and drive growth through innovative campaigns and strategic partnerships.

Key Responsibilities:
  • Develop and execute lifecycle marketing strategies to activate, retain, and reactivate customers.
  • Manage the consumer marketing calendar, ensuring timely and relevant communication with customers.
  • Lead the creation, execution, and optimization of multi-channel marketing campaigns.
  • Collaborate with internal teams to track and report on key marketing metrics.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
  • 5-7+ years of experience in customer marketing, preferably within the consumer retail industry.
  • Strong understanding of lifecycle marketing and direct-to-consumer marketing.
  • Proven record of designing and executing successful consumer marketing campaigns.
Why Choose Koalafi:

A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most.

We focus on what's most important, set clear expectations, and deliver. We ask, 'How can this be better?' and move fast together.

Benefits:
  • Comprehensive medical, dental, and vision coverage
  • 20 PTO days + 11 paid holidays
  • 401(k) retirement with company matching
  • Student Loan & Tuition Reimbursement
  • Commuter assistance
  • Parental leave (maternal + paternal)
  • Inclusion and Associate Engagement Programs


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