Executive Director for Marketing and Communications

2 weeks ago

Richmond, Virginia, United States Virginia Jobs Full time
About Massey Comprehensive Cancer Center

Massey Comprehensive Cancer Center is a leading cancer research and treatment center dedicated to improving the lives of all Virginians. Our mission is to deliver cutting-edge cancer care through patient-centered prevention and treatment, high-impact research, community input and engagement, and education and training of the next generation of researchers and healthcare professionals.

Position Summary

The Executive Director of Marketing and Communications is a key leadership role responsible for overseeing and implementing a comprehensive marketing, communications, and public relations strategy for the Massey Comprehensive Cancer Center. This position will drive the development and execution of strategies to enhance the center's reputation, promote its research initiatives, and support its clinical services.

Key Responsibilities
  • Provide strategic direction and vision for marketing, communications, and public relations efforts, ensuring alignment with Massey's research and cancer service line goals and objectives.
  • Cultivate relationships with Massey and VCU leadership, stakeholders, including patients, caregivers, donors, community partners, and the media, to enhance the center's image and impact.
  • Oversee the management of the Massey brand, ensuring a consistent and compelling presence across all channels and materials that is individualized for Massey and integrated with the enterprise VCU and VCU Health brand.
  • Develop and execute public relations initiatives to enhance the center's visibility and reputation, including media outreach, press releases, and crisis communications.
  • Lead the development and execution of marketing campaigns that promote the center's research and cancer service line, including digital marketing, content creation, and advertising.
  • Foster effective internal communications within Massey and the cancer service line to ensure all staff are well-informed about key initiatives, research breakthroughs, and service line developments.
  • Collaborate with researchers and scientists to effectively communicate research findings and breakthroughs to the public, medical community, and potential research partners.
  • Work with the Associate Director for Community Outreach and engagement to develop the communications around outreach programs to educate the public about cancer prevention, early detection, and available services.
  • Manage the Marketing and Communication's budget efficiently, ensuring that resources are allocated effectively to achieve Massey's strategic objectives.
  • Recruit, develop, and manage a high-performing team of professionals in marketing, communications, and public relations.
Qualifications
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field (Master's degree preferred).
  • Minimum of 8 years of experience in leadership roles in marketing, communications, and public relations.
  • Proven experience in healthcare, cancer centers, or medical research institutions is highly desirable.
  • Strong strategic thinking and the ability to develop and execute successful marketing and communication strategies.
  • Exceptional written and verbal communication skills.
  • Strong interpersonal and leadership skills to manage a diverse team.
  • Proficiency in digital marketing and social media strategies.
  • Experience with crisis communications and media relations.
  • Knowledge of cancer research and healthcare industry trends is a plus.
  • Massey Comprehensive Cancer Center supports a diverse faculty, staff, and student environment. The candidate will demonstrate experience that shows their commitment to fostering such an environment.

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