Director of Marketing and Communications

4 hours ago

Richmond, Virginia, United States Commonwealth of Virginia Full time
Marketing and Communications Director

Welcome to the VCU School of Business, where innovation and excellence come together. Our Marketing and Communications team is dedicated to elevating the School's profile, promoting its innovative programs, and supporting its mission to develop business leaders who are equipped for future challenges.

Key Responsibilities:
  • Provide operational support for the Marketing and Communications team, managing the day-to-day coordination of the office.
  • Manage and supervise the Marketing and Communications team, ensuring alignment with the School's strategic goals and objectives.
  • Collaborate with the Interim Dean to develop and maintain the organization's messaging tone and voice, ensuring consistency across all communication channels.
  • Serve as a strong editor, ensuring all marketing materials and communications are clear, compelling, and on-brand.
  • Demonstrate proficiency in digital workflow management, optimizing processes for efficiency and effectiveness in digital campaigns and content distribution.
  • Possess project management experience, overseeing multiple projects simultaneously and ensuring timely completion and quality standards.
  • Exhibit a big-picture perspective on projects, proactively identifying potential issues in workflow and communication needs, and implementing solutions to address them.
  • Understand and manage budgets effectively, ensuring resources are allocated efficiently to maximize impact and ROI.
  • Seek understanding of VCU HR policies, ensuring all marketing and communications initiatives align with our standards and practices.
  • Excel at engaging with and managing various personalities within the team and across the organization, fostering a collaborative and inclusive environment.
  • Provide insights and strategic recommendations to assist in the decision-making processes related to SOB marketing and communications efforts.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent combination of education and experience.
  • Proven experience in marketing and communications, with strong leadership skills and the ability to inspire and motivate a diverse team of professionals.
  • Experience working in and fostering a diverse and inclusive work environment, or the commitment to do so as an employee at VCU.
  • Excellent verbal and written communication skills, with the ability to articulate complex concepts to a variety of audiences.
  • Proficient in the use of digital marketing tools and platforms, with a keen understanding of current trends and best practices in digital marketing and communications.
  • Strategic thinker with the ability to translate organizational goals into actionable marketing and communication strategies.
  • Adaptable and resilient, with the capacity to thrive in a dynamic and fast-paced environment.

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