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Senior Account-Based Marketing Manager

2 months ago

Minneapolis, Minnesota, United States Anaplan Full time
About Anaplan

Anaplan is a leading provider of cloud-based business planning and analytics solutions. Our platform enables organizations to optimize business decision-making through scenario planning and analysis.

Job Summary

We are seeking a Senior Account-Based Marketing Manager to join our ABM-Digital team. As a key member of our marketing team, you will be responsible for driving revenue growth by creating awareness and engagement for Anaplan solutions within our target accounts.

Key Responsibilities
  • Develop and execute marketing programs that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships
  • Spearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, and industry pain points and tailor messaging to resonate with decision-makers
  • Identify trends and insights, optimizing marketing activities based on learnings to improve performance
  • Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectives
  • Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns
  • Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics
Requirements
  • Bachelor's degree in Business, Marketing, or a related field
  • 7+ years of B2B demand generation experience in SaaS environment
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • Experience managing outsourced marketing agencies for creative, video, and web / SEO support
  • Ability to manage multiple projects simultaneously with strong attention to detail
  • Strong communication and presentation skills
  • Adept at working within a fast-paced, client-facing, ever-changing environment
  • Collaborative and flexible with a growth mindset that not only values what gets done but how the work gets done
About Our Culture

Anaplan is committed to diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique.

We hire you for who you are, and we want you to bring your authentic self to work every day. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment.