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6 days ago
{"Job Title": "Marketing Manager", "Job Overview": "As a Marketing Manager at Callaway Resort & Gardens, you will be responsible for developing and executing marketing strategies to drive attendance, revenue, and brand awareness. You will lead a team of marketing professionals and collaborate with cross-functional teams to achieve business goals.
Responsibilities:
* Develop and execute annual marketing plans to deliver and exceed targets
* Provide ongoing monitoring of business performance and goal attainment
* Work with functional leaders to develop and implement marketing strategies across various disciplines
* Model a spirit of guest advocacy and serve as an unbiased representative for the guest
* Translate guest needs and wishes into business opportunities
* Manage the membership program and develop and implement promotions strategy
* Partner with hospitality and revenue management teams to develop and execute packages and promotions
* Manage the planning and execution of social media strategy
* Review and approve advertising strategy and creative concepts
* Partner with PR teams to drive earned media value
* Facilitate brand architecture development and adherence
* Manage the annual Marketing budget
Requirements:
* Bachelor's Degree in a field of business or marketing
* 5+ years progressive marketing experience
* Experience in for-profit attractions, theme parks, museums, festivals, or sports franchises
* Business leadership skills and ability to inspire and motivate stakeholders
* Highly organized with strong verbal and written communications skills
* Proficient in MS Office and Content Management Systems
* Ability to work independently and cooperatively as part of a team
* Ability to travel locally and work a flexible schedule
Join our team of marketing professionals and contribute to the success of Callaway Resort & Gardens.
Apply now and take the first step towards a rewarding career in marketing"}
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