Director of Marketing

3 days ago

Blue Mountain Lake, United States Adirondack Historical Association Full time
Job Description
The Adirondack Experience in Blue Mountain Lake, NY, founded in 1957, is one of the premier cultural institutions in upstate New York. It is one of a select group of institutions accredited by the American Alliance of Museums. ADKX's 60,000 square feet of exhibitions are dedicated to telling the story of one of America's most unique regions, its residents, and its many visitors. ADKX's operating budget is approximately $5M. The year-round staff includes 35 employees with an additional 50 employees added during the May - October season. ADKX completed a capital campaign recently that enabled it to open a new 19,000 square foot interactive exhibition that was designed by a world class team of consultants. Other major projects in the development stage include new permanent galleries for the institution's fine and decorative arts collections. Detailed information about ADKX and its programs is available at www.theadkx.org.

ADKX is seeking an entrepreneurial professional to develop, manage, and implement marketing and public relations strategies that will result in audience growth, increased visibility, and sustained philanthropic giving. The incumbent will be responsible for utilizing a wide variety of strategies, including social media, to promote ADKX's exhibitions, special projects, events, programs, and institutional goals and objectives. The incumbent will be responsible for the ongoing promotion of a new brand identity adopted in 2017 to help increase visitation and ADKX's percentage of new versus repeat visitors. The Director of Marketing and Public Relations will report to the Executive Director and supervise 1-2 employees. S/he will be a member of the senior management team and also work with a board Marketing and Public Relations Committee and outside consultants. The salary is competitive and benefits excellent.

Job Requirements
Candidates must have 5-10 years' experience in the marketing and/or public relations fields - preferably with a museum, cultural organization, or other not-for-profit. A BA is required, with a major preferred in one of the following fields: marketing, communications, advertising, or public relations. Experience developing and implementing marketing and public relations plans required. Must have demonstrated knowledge and experience working with websites to reach audiences and the ability to work effectively with various forms of media. Excellent written, verbal, and interpersonal skills and strong computer skills (Microsoft Word, Excel, and Outlook) are required. Send cover letter, resume, and salary expectations to:

Adirondack Experience Attn: Sarah Zalenski, Human Resources Mgr. PO Box 99, Blue Mt. Lake, NY 12812 HRD[redacted]

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