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Director of Sales and Marketing

3 months ago

Stone Mountain, United States Atlanta Evergreen Lakeside Resort Full time
Description

The scenically beautiful Evergreen Lakeside Resort and Conference Center at Stone Mountain Georgia, is seeking an experienced full-service hotel Director of Sales and Marketing to lead the sales efforts for this dynamic and highly successful property. We are seeking a leader with full-service/resort experience to lead the teams and efforts at this amazing property. Crescent Hotels and Resorts is proud to offer very robust compensation and benefits packages along with a career with growth and satisfaction.

*Three years of hotel full-service Director of Sales & Marketing experience is required*

Director of Sales & Marketing will develop, implement, maximize, monitor and evaluate the hotel’s communication objectives, strategies, advertising, public relations and graphics and collateral, to support the objectives set in the annual Marketing Plan. This person will ensure that effective internal and external communications with partners exists. Media & internet relations skills are of the utmost importance.

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do 

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright. 

We are looking for our next great team member to join us on our Sales & Marketing team. We are committed to providing you with the following benefits:

Highly competitive wages An exceptional benefit plan for eligible associates & your family members 401K matching program for eligible associates Flexible scheduling to allow you to focus on what is important to you. Discounts with our Crescent managed properties in North America for you & your family members  Crescent Employee Room Rate Discount Program

Here is what you will be doing each day:

Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel. Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate. Ensure training programs are conducted regularly, and Crescent standards of performance are met. Give guidance and counsel staff toward improvement.

Oversee revenue generation for large conference and meeting space.

Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report, star reports and Sales Meeting minutes Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. Develop and conduct persuasive verbal sales presentations to prospective clients. Internally promote Crescent programs. Meet with and entertain clients some of which will require travel. Communicate both verbally and in writing to provide clear direction to the staff. Initiate preparation of computerized annual Sales & Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions. Organize and/or attend scheduled Sales Department and related meetings. Comply with attendance rules and be available to work on a regular basis. Perform any other job-related duties as assigned.

Must have the ability to communicate in English. Self-starting personality with an even disposition. Maintain a professional appearance and manner at all times. Can communicate well with guests. Must be willing to “pitch-in” and help co- workers with their job duties and be a team player. Knowledge of travel industry, current market trends and economic factors. Extensive skill in development and delivery of sales presentations. Ability to access, understand and accurately input information using a moderately complex computer system. Ability to effectively deal with internal and external customers and staff, some of whom will require high levels of patience, tact and diplomacy to diffuse anger, collect accurate information and resolve conflicts. Ability to stand and move throughout the hotel property and continuously perform essential job functions.

At Crescent Hotels & Resorts we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. That’s why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture.

MINIMUM REQUIREMENTS:

3 years of experience as a Director of Sales and Marketing at a hotel

Full-service Hotel experience with large conference and meeting space.

ADDITIONAL REQUIREMENTS:

Brand knowledge a plus

Excellent communication, interpersonal, sales and closing skills

Ability to lead a team

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Source: Hospitality Online