Lead Product Strategist
1 week ago
About Formlabs:
At Formlabs, we are on a mission to transform the 3D printing landscape by creating exceptional teams that drive innovation. We are seeking a Senior Product Manager to elevate our primary eCommerce platform and enhance our marketing automation capabilities.
This platform serves as a crucial digital asset where:
- Potential customers explore our product range
- Customers can make direct purchases
- Partners find essential resources for marketing and sales
- Existing customers access support and documentation
- Localized content caters to specific regional audiences
Role Overview:
- Enhance overall website effectiveness, focusing on metrics such as lead generation and eCommerce sales that contribute to Formlabs' financial success.
- Take ownership of key performance indicators and reporting related to site efficiency.
- Lead the strategic vision for the website, ensuring it serves as the primary destination for product transactions and educational resources.
- Facilitate user-friendly updates to the site, ensuring seamless internal adoption across teams.
- Support critical product launches with agility and precision.
- Optimize site performance to improve load times and user experience.
- Engage with senior leadership and departmental heads to craft a forward-thinking strategy and site architecture.
- Proactively manage the introduction of new features and updates through Agile methodologies.
- Collaborate with technology teams to develop comprehensive solutions that enhance marketing and sales efforts.
Qualifications:
- Bachelor's degree in Computer Science or a related discipline, or equivalent professional experience.
- Proficient in English, both spoken and written.
- Over 8 years of experience in eCommerce, marketing technology, or marketing automation, with a background as a developer or product manager.
- In-depth knowledge of A/B testing platforms and analytics tools (e.g., GA4, BigQuery, Redash).
- Strong understanding of web server architecture and infrastructure.
- Familiarity with marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce).
- Ability to inspire and lead cross-functional teams effectively.
- Experience with Agile/Scrum development practices.
- A passion for and experience in the 3D printing industry.
- Familiarity with tools such as Google Analytics, Google Tag Manager, and A/B testing platforms.
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