Lead Product Strategist

2 weeks ago


Somerville, Massachusetts, United States Formlabs Full time

About Formlabs:

To transform an industry, assembling the finest team is essential. Formlabs is on a mission to deliver revolutionary professional 3D printers to the desktops of designers, engineers, researchers, and artists globally.

We are in search of a Senior Product Manager to elevate our primary eCommerce platform and enhance our marketing automation tools, including email campaigns, tracking, A/B testing, and analytics.

This platform serves as our most significant digital asset, where:

  • Prospective clients explore our product range
  • Customers can make direct purchases through our website
  • Partners access essential resources and information for marketing, sales, and service
  • Current customers engage with support and documentation
  • Regional audiences interact with localized content tailored to their needs

Our Marketing Automation suite is integral to our communication strategies, site experiences, and analytics framework, ensuring a seamless experience for our prospects and customers while significantly contributing to Formlabs' growth.

Key Responsibilities:

  • Enhance overall website performance and metrics, focusing on lead generation, conversion rates, and eCommerce sales that impact Formlabs' financial outcomes
  • Oversee and report on all critical metrics related to site performance
  • Act as the thought leader and strategic owner, positioning the website as the primary destination for product sales and educational resources
  • Facilitate user-friendly updates and internal adoption of site enhancements across Formlabs
  • Support significant product launches within tight timelines
  • Ensure a high-performing site through optimization techniques aimed at reducing load times
  • Communicate effectively with senior management and department heads to devise and organize innovative strategies and site architecture for the future
  • Proactively manage the rollout of new features and updates through Agile processes
  • Collaborate with technology teams to strategize and implement comprehensive solutions across marketing and sales

Qualifications:

  • Bachelor's degree in Computer Science, a related field, or equivalent experience
  • Proficient in English, both spoken and written
  • 8+ years of experience in eCommerce, marketing technology, or marketing automation, either as a developer or product manager
  • Strong understanding of A/B testing platforms and analytics tools (e.g., GA4, BigQuery, Redash)
  • In-depth knowledge of web server architecture and infrastructure
  • Familiarity with marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce)
  • Ability to inspire and lead cross-functional teams
  • Experience with Agile/Scrum methodologies
  • Passion for and experience in the 3D printing industry
  • Familiarity with tools such as Google Analytics, Google Tag Manager, and A/B testing platforms


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