Ice Cream Brand Manager

3 weeks ago


Englewood Cliffs, New Jersey, United States Unilever Full time

About the Job

We are seeking a talented Ice Cream Brand Manager to join our team at Unilever. As a key member of our marketing team, you will be responsible for supporting the development of our Super Premium (Talenti & Magnum) innovation funnel.

Key Responsibilities

  • Support the execution of Innovation Pipeline with a cross-functional team to ensure product mix is launched on time and in full across Talenti (70% of focus) and Magnum (30% of focus)
  • Partner closely with R&D and Innovation Planning to manage product and packaging transitions, renovations, and artwork updates
  • Partner closely with Operations and Digital marketing teams to ensure flawless execution in market, through development of full visual ecosystem for the Talenti brand and ensuring cohesion of brand experience across consumer touchpoints (i.e. Online, In-store)
  • Support local adaptations of Magnum visuals in partnership with Global team support; Ensure flawless execution of Magnum visuals across consumer touchpoints

Day-to-Day Management

  • Run and conduct market analysis to understand market trends and opportunities, leveraging IRI and Numerator systems, with specific focus on Talenti gelatos and novelties performance
  • Management of artwork process for innovations, renovations and transitions
  • Management of updates for Talenti website and maintenance of online experience (i.e. content, search, asset deployment)
  • Weekly management of feedback from quality & consumer engagement teams
  • Own the budget for Talenti and Magnum Innovation

Requirements

  • Bachelor's Degree in marketing or related field required
  • At least 1-2 years of marketing experience, preferably CPG
  • Strong analytical skills and attention to detail
  • Clear demonstration of project management & leadership skills
  • Proven record of drive and initiative with outstanding interpersonal and communication skills
  • Ability to operate autonomously in a dynamic and fast-paced environment
  • Curiosity and excitement to learn, with a keen hunger for growth and accountability

About Unilever

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities.



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