Performance Marketing Manager

4 weeks ago

New York, New York, United States Mediabistro Full time
About Hearth

Hearth is a pioneering platform that empowers small business contractors to build and grow successful companies. Our mission is to change the fate of small businesses in the trades, where 50-80% fail within the first five years.

We've developed an all-in-one platform that helps SMBs grow sales, protect profits, and save time. With over 10,000 customers, Hearth is a vertical SaaS platform powered by a financial services layer that's currently driving billions in home improvement projects.

The Opportunity

Hearth is at an inflection point of growth and seeks a skilled Performance Marketing Manager to join our growing marketing team. This role is ideal for a growth-minded professional with strong performance marketing experience at an agency or tech startup.

As a Performance Marketing Manager, you'll own our primary performance channels (Meta/Google) and drive growth. You'll work closely with our marketing agency to target the right customers, create campaigns, and optimize efficiency. You'll also have the opportunity to assist with analytics and growth projects as we continue to scale the marketing function at Hearth.

Key Responsibilities
  • Design, implement, and manage end-to-end integrated marketing campaigns to drive new customer acquisition
  • Recommend, test, and implement experiments across marketing touchpoints (ads, website, lead forms, etc) to unlock marketing efficiencies
  • Test new channels and assist in strategy, operations, analysis, and future iterations
  • Own the marketing pipeline (lead submission through sales) to improve lead quality and reduce acquisition costs
  • Own marketing reporting via weekly performance updates, driving insights, and managing marketing dashboards
  • Drive ad hoc analysis of campaign performance, uncover insights, and propose optimization opportunities to drive growth
Requirements
  • Bachelor's degree in Marketing, Business, or Analytical related degree preferred
  • Proven experience (1 - 3+ years) in growth/performance role ideally at an ad/performance agency or tech startup
  • Experience with Meta, Google, and/or Bing Ads
  • Proficiency with BI tools such as Tableau, Looker, Mode, Excel, or Google Sheets
  • Experience with weekly performance reporting and sharing insights with cross-functional leaders
  • Experience with CRM platforms such as HubSpot, Marketo, Salesforce, or equivalent
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Technically capable, excellent communicator, and a desire to improve processes
  • Experience with B2B SaaS and proficiencies in marketing/sales pipeline management
  • Experience in organic channels (SEO, Cold Email, Referral programs) a plus
Benefits
  • Mission-driven, values-based culture
  • Competitive pay
  • Growth opportunities as we continue to grow and scale
  • Generous PTO, plus paid company holidays
  • Stock options
  • Medical, dental, and vision options
  • 401(k) package
  • Free Employee Assistance Program
  • Parental Leave Program
  • Pet Insurance
Our Core Values
  • Truth. We value honesty and data. We seek to understand what is reality, so we can effectively respond to it.
  • Slope. Rate of change over time. We hire and reward based on a team member's potential, capacity, and growth-mindset, rather than a fancy resume.
  • Mutual Benefit. The best outcomes happen when everyone wins - customers, team members, and the company. We seek to understand each other's aspirations and create alignment to get there.
  • Competitive Greatness. We desire an opportunity and environment from which to pull the greatest versions of ourselves out into the world, rather than just a 'job'.
Location

This role will be located in NYC along with the rest of the technical Hearth team, the CEO, and other key business roles. Hearth believes in the energy, connection, and serendipity of in-person/hybrid work culture (3+ days/week) for builders who are committed to building truly innovative software and making a significant positive impact in the world.

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