Senior Performance Marketing Manager
4 weeks ago
Fay is seeking a Senior Performance Marketing Manager to develop and manage our user acquisition program. This role will drive the strategy, execution, and management of our core paid acquisition channels, as well as spearhead new promising acquisition channels.
Key Responsibilities:
- Own and drive the strategy, execution, and analysis of our core paid acquisition channels.
- Create platform-specific marketing strategies to acquire our target clients and stay ahead of the market.
- Develop processes to create and develop high-volume creative assets with internal and external stakeholders.
- Own the data/analytics that support our paid efforts, including attribution and tracking tools.
- Collaborate with marketing, product, and engineering teams to design experiences that engage and convert clients.
Requirements:
- 3-5 years of experience managing a B2C acquisition program, ideally focused on Meta, TikTok, Paid Influencers, and more.
- Growth marketing mindset with a creative approach to ideating new ideas and running experiments.
- Strong marketing chops with the ability to originate unique marketing concepts that resonate with our target consumers.
- Data expertise with the ability to pull, analyze, and interpret critical insights and make actionable changes.
- Excellent communication skills to work with internal and external stakeholders at all levels.
Fay is a company that values its people and strives for a balanced work environment. If you're passionate about performance marketing and growth, we'd love to hear from you.
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