Lead Performance Marketing Strategist

4 weeks ago

New York, New York, United States Masterworks Full time

About Masterworks:


Masterworks is a pioneering fintech platform that democratizes access to the world-class art market, allowing individuals to invest in SEC-qualified shares of multi-million dollar paintings by renowned artists. Since its inception, the company has built a remarkable portfolio of over $1 billion in high-value artworks, introducing over 900,000 individuals to the vast and lucrative art market.


Masterworks has garnered significant media attention, featuring in prominent publications such as The New York Times, CNBC, The Wall Street Journal, and the Financial Times. The company's impressive growth trajectory culminated in its recognition as one of the Top 50 Startups in the US by LinkedIn.


In 2021, Masterworks achieved unicorn status, raising $110M in its Series A fundraising round at a valuation exceeding $1 billion. This milestone underscores the company's commitment to innovation and disruption in the fintech and art sectors.


As a testament to its forward-thinking approach, Masterworks has established a thriving in-office team of over 200 employees based in the Financial District of New York City. This dynamic environment fosters collaboration, innovation, and learning, making it an ideal setting for professionals seeking to make a meaningful impact.


So, why Masterworks?



  • Are you driven by a passion for disruption and innovation?
  • Do you thrive in environments where finance, technology, and art converge?
  • Are you committed to democratizing access to alternative investments?
  • Do you seek roles that offer a tangible impact on business performance?

If you resonate with these values, Masterworks would love to hear from you.


Job Overview:


We are seeking an exceptional Director of Performance Marketing to join our in-house Platform Marketing team. In this role, you will be responsible for the end-to-end pipeline of ad management, encompassing concept development, creative implementation, audience targeting, campaign management, and data-driven decision-making.


Key Responsibilities:



  • Profit and Loss (P/L) ownership for one or multiple channels, with a budget of $250k - $1mm per month.
  • Creative concepting: Sourcing financial articles, building briefs, and collaborating with freelancers to design innovative creative concepts.
  • Campaign performance: Bid setting, audience optimization, and data-driven decision-making to optimize campaign efficiency.
  • Setup pixels using Google Tag Manager (GTM) and Customer Acquisition Platform Interface (CAPI).
  • Collaborate with the product team to personalize and optimize a complex conversion funnel.

Requirements and Skills:



  • 5+ years of experience in performance marketing campaign management, with a minimum budget of $250k per month.
  • Hands-on experience managing ads in Google Ads and/or Meta.
  • Highly analytical, with the ability to analyze complex down-funnel data in spreadsheets, Mixpanel, Google Analytics, and custom dashboards.
  • Experience running experiments (A/B creative tests, conversion lift tests, etc.) and analyzing data.
  • Solid understanding of performance marketing and key performance metrics (CPM, CVR, CPA, CPC, and LTV).
  • SQL or other data analysis skills are a plus.
  • Strong organizational skills, project management, and excellent communication ability.
  • Self-starter with a proactive approach to growing the display channel and meeting targets.
  • Knowledge of finance and investing is a plus.

Measurements of Success in First 90 Days:



  2. Demonstrate P/L ownership of 1+ marketing channels.

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