Strategic Insights Director
3 weeks ago
About the Role:
We are seeking a highly skilled Associate Director, Brand Growth Insights and Analytic Strategy to join our team at The Kraft Heinz Company. As a key member of our organization, you will play a critical role in driving growth and relevance for our core brands.
Key Responsibilities:
* Deploy and embed the Kraft Heinz Brand Growth System to drive growth of our core brands
* Manage pilot projects, coaching, and leadership where applicable (40%)
* Develop content to guide pilot team work sessions
* Facilitate cross-functional pilot team work sessions
* Synthesize recommendations to guide final action plans
* Enable strategic brand planning using BGS frameworks and embed BGS into ways of working (40%)
* Drive ongoing alignment within the global organization on building out the annual planning cycle in a BGS-enabled way
* Consult with and support brand and cross-functional teams as they apply BGS to their businesses
* Embed the Brand Growth System into ways of working at Kraft Heinz as teams build and work growth plans and systematically track results
* Lead the development and connectivity of key analytic tools with the offshore analytics team (10%)
* Continuously develop and evolve the Brand Growth System Playbook in partnership with key subject matter experts across Kraft Heinz
Requirements:
* Advanced experience in a strategic insights/consumer research role, preferably at a CPG manufacturer, or 10+ years with a combination of supplier & manufacturer-side insights experience showcasing increasing responsibilities and scope
* Thrives in agile ways of working, the iterative innovation process, and a track record of tight-knit collaboration with cross-functional partners like Marketing, Finance, R&D, Sales, Supply Chain, Sensory, and more
* Strong CPG business knowledge across multiple functional areas and a track record of leveraging data and insights to build effective brand strategy/drive growth
* Excellent communication, strong organization, and presentation skills (written, oral, and across Microsoft Office Suite)
* Must have comfort presenting strategic recommendations to senior stakeholders in the organization and be influential in sharing data-based brand strategy recommendations
* Experience working with both primary and secondary data sources. Proficient in syndicated research tools (e.g. Nielsen, Circana, Mintel, etc.)
* Proficient in applying learnings from various market research techniques, including both quantitative and qualitative methods
* Ability to distill insights and drive impact into an organization - bringing the consumer to the forefront
* High level of tolerance for working in ambiguity, leading change, and inspiring change management
* Consistently demonstrates proactivity, holistic thinking, strategic agility, influence, and leadership
What We Offer:
* A dynamic and collaborative work environment
* Opportunities for professional growth and development
* A competitive compensation and benefits package
Equal Opportunity Employer:
The Kraft Heinz Company is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.
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