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Associate Channel Marketing Manager

2 months ago

Itasca Illinois, United States WernerCo Full time
{"Job Title": "Associate Channel Marketing Manager", "Job Description": "About WernerCo

WernerCo is a world leader in innovative safety and security solutions that trade professionals prefer over all others. Our solutions increase jobsite productivity and provide unmatched performance that trade professionals trust with their lives and livelihoods.

Job Summary

The Associate Channel Marketing Manager will support the delivery of Werner's strategic plans across our retail partners. In this role, you will help lead digital activation strategies from conception to execution, partner with channel, product management, and sales counterparts to understand long-term and short-term goals, and develop effective marketing campaigns across retailers and channels.

Key Responsibilities
  • Digital Marketing: Engage with cross-functional subject matter experts to incorporate best practices into the digital shelf, partner with internal planning teams to determine optimal product mix and omnichannel cohesiveness, and support strategic projects around content development, online catalog improvement, paid digital media programs, and customer website management.
  • Campaign Execution: Develop digital campaigns in alignment with business goals and expectations, ensure proper use of messaging framework and call-to-action strategy for ecommerce marketing vehicles, and leverage analytics tools to understand digital campaign performance and distill insights to drive growth.
  • Customer & Channel Support: Support the strategic planning process, recommend growth and distribution strategies, conversion programming, and marketing initiatives for the channel to meet business, brand, and financial objectives, and partner with Sr. Director to effectively plan and allocate available funding for channel to maximize ROI and manage programming within available budgets.
  • Pricing Management: Monitor and enforce the company's Unilateral Advertised Price Policy (UAP), leverage third-party monitoring software to identify issues of non-acquiescence across various sales channels, and provide consistent and timely reporting of program status.
Qualifications
  • Education: Bachelor's Degree (emphasis in business/marketing or related field)
  • Experience: 2+ years of experience working with a leading consumer goods company (Channel Marketing, Trade Marketing, Category Management, Shopper Insights, or related position)
  • Skills: Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines, advanced analytical skills, and computer software proficiency (PowerBi, Excel, PowerPoint, SharePoint, etc.)
What We Offer

WernerCo is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. We are an equal opportunity employer and prohibit discrimination and harassment of any kind. All qualified applicants are considered for employment without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, or any other protected characteristic.

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