Senior Product Marketing Manager
4 weeks ago
At IFS, we're seeking a seasoned Senior Product Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for executing the Product Marketing strategy for our EAM and Aviation Maintenance solution areas.
Key Responsibilities:- Develop and execute product marketing initiatives and plans aligned to our Go-to-Market (GTM) strategy.
- Collaborate with product management and other stakeholders to develop deep product and solution knowledge.
- Work with the competitive intelligence team to deliver differentiated messaging and content.
- Identify, develop, and maintain audience frameworks, including personas, to create targeted content and talking points.
- Create, review, and maintain relevant content for use by Marketing Teams, Corporate Communications, and Customer-facing teams.
- Develop compelling thought leadership and stay abreast of trends and research for your solution areas and industries.
- Coordinate and communicate on a regular cadence with other marketing teams, internal presentations, and post on our global intranet.
- Represent and serve as a spokesperson for your assigned area.
- 6+ years of proven experience as a Product Marketing Manager, Product Manager, or similar role in B2B software/technology in a global environment.
- Experience in the enterprise software space.
- General understanding of EAM, Aviation Maintenance, and AI.
- Experience in defining GTM strategies and market analysis/research.
- Comfortable working with agencies and creative teams to develop assets such as videos and collateral.
We're an equal opportunity employer and welcome applications from diverse candidates. If you're passionate about product marketing and want to make a real impact, we'd love to hear from you.
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Itasca, Illinois, United States IFS Full timeAbout the Role:We are seeking a skilled Product Marketing Manager to execute the Product Marketing strategy for our EAM and Aviation Maintenance solution areas.This role requires a deep understanding of our customers and market to develop positioning, messaging, and content.The successful individual will own product marketing initiatives and plans aligned to...
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