Marketing Specialist

Position Title: Marketing Coordinator

Salary: Competitive

Role Summary:

The Marketing Coordinator collaborates closely with the Marketing Director and various internal teams to implement marketing strategies, oversee SEO, SEM, and Google Ads, and coordinate our annual trade show activities. This role demands a keen understanding of our offerings and the ability to craft engaging content that enhances the Marcus brand across diverse marketing channels.

Key Responsibilities:

• Oversee SEO, SEM, and Google Ads initiatives, analyzing performance metrics through Google Analytics.
• Coordinate the trade show calendar, ensuring effective pre-show planning and post-show evaluations.
• Create and refine a variety of marketing materials across multiple platforms, including print, digital, social media, advertising, email campaigns, brochures, and videos.
• Assist in executing various campaigns utilizing HubSpot.
• Maintain comprehensive knowledge of company products and services to effectively engage with clients.
• Foster and sustain positive relationships with clients, team members, and external partners.
• Work alongside the Marketing Director to uphold the organization’s branding and visual identity.
• Support the Marketing Director in developing strategic marketing plans and executing assigned components, including print, digital, social media, and email marketing.
• Manage multiple projects with differing timelines, ensuring timely delivery.
• Contribute to establishing and achieving long-term objectives for market expansion.
• Exhibit a willingness to learn and innovate.
• Perform additional duties and special projects as directed by management.

Qualifications:

• Bachelor's Degree in Marketing, Digital Marketing, or a related discipline.
• Two to four years of experience in marketing or communications roles.
• Proficiency with Google platforms.
• Experience in SEO and SEM practices.
• Video production and editing experience is advantageous.
• Demonstrated skills in copywriting and editing.
• Strong command of Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro) and MS Office (Word, Excel, PowerPoint, Outlook). Mac proficiency preferred.

Application Process:

Interested candidates should complete the application process through the designated platform. Given the creative nature of this role, candidates are encouraged to submit a portfolio showcasing their unique marketing projects.

Work Environment:

This position requires prolonged periods of sitting while working at a computer. Effective communication in a standard office environment is essential, along with the ability to stand, walk, and occasionally bend or lift.

Company Culture:

At Marcus Construction, we believe that strong relationships are built on trust and integrity, starting with our employees. We promote an environment that encourages innovation and a positive impact within the workplace and the communities we serve. Our commitment to excellence, safety, and quality ensures exceptional experiences for our clients.

Benefits:

• 401k with Company Match
• Group Medical Plan
• NICE Healthcare
• Health Savings Account and Flexible Spending Accounts
• Health Reimbursement Account
• Dental & Vision Insurance
• Group Term Life Insurance
• Company Paid Life Insurance
• Short-Term and Long-Term Disability
• Accident Insurance
• Paid Time Off
• Holiday Pay
• Tuition Reimbursement
• Service Awards
• Team Building Events

Note: Successful completion of a pre-employment background check and drug screening is required.

*This description outlines the primary duties and responsibilities of the position and is not intended to be an exhaustive list of all tasks that may be required.

Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other characteristics protected by law.