Marketing Director
2 days ago
The Director of Marketing is responsible for developing and implementing the organization's marketing strategies and campaigns. This role oversees marketing communications and public relations activities, both external and internal. The Director provides leadership to regional markets and oversees external agency partners.
Key Responsibilities- Develop digital and social marketing plans to increase traffic and engagement with new customers
- Develop marketing strategies for print, TV, radio, and field marketing
- Manage outside agencies to develop and evaluate strategies
- Focus on key business metrics, including volume, revenue, profit, ROI, traffic, conversions, retention, and engagement
- Lead the growth of the business to drive increased volume and enhance the consumer's positive experience with the Company's brand
- Accelerate patient volume through programs with established and new strategic partners
- Lead the development of website content, partnership, and community development, and consumer research
- Grow and upgrade organizational capability across all media channels and integrate digital marketing into each marketing program
- Manage a marketing specialist team member and collaborate with other areas of the organization
- Partner with cross-functional partners, including key stakeholders, public relations, creative, national advertising, and go-to-market and campaign teams to ensure a consistent message and focus across all consumer touch points
- Manage the development of advertising strategies that provide key insights, meaningful engagements, and build the brand with key consumer targets
- Leverage marketing analytics to provide insights and make recommendations to reach the consumer in new ways to improve marketing ROI recommendations and overall strategies
- Bachelor's Degree required, Master's degree a plus
- 10+ years of marketing experience with at least 8 years' experience with integrated media and marketing platforms, including experience in social, digital, and traditional marketing
- Demonstrate experience with implementing marketing initiatives that will scale to support the requirements of a growing organization
- Comfortable working with ambiguity and change
- Experience leading and developing a team of professionals, as well as working across indirect reports and cross-functional partners
- Must be able to work in a fast-paced environment and able to travel
- Multi-unit healthcare or multi-unit retail experience required
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Digital Marketing Director
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Digital Marketing Director
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Marketing Director
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