Marketing Director
4 days ago
Apex Service Partners is seeking a seasoned Marketing Manager to enhance our brand presence and drive business growth in the Southeast Region.
Job Overview:The Marketing Manager will play a pivotal role in developing and executing marketing strategies across 8-10 branches, leveraging traditional and digital channels to achieve regional objectives.
Key Responsibilities:- Develop and implement comprehensive marketing strategies to enhance brand visibility and drive sales.
- Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
- Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
- Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
- Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets.
- Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
- Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
- Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Proven experience as a Marketing Manager with expertise in traditional and digital marketing.
- Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
- Excellent communication and interpersonal skills to collaborate effectively with field personnel.
- Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
- Experience in Skilled Trades is highly desirable.
- Relevant experience in planning and managing marketing budgets.
This role requires occasional travel to markets you support. Apex Service Partners is an equal-opportunity employer, encouraging applications from candidates of all backgrounds and experiences.
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Digital Marketing Director
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Digital Marketing Director
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