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Digital Marketing Director

1 month ago

Jacksonville, Florida, United States CFI Marketing Full time
Job Title: Digital Marketing Director, Growth

At CFI Marketing, we are seeking a highly skilled and experienced Digital Marketing Director, Growth to join our team. This is a key leadership role that will be responsible for building and driving our digital department's growth, reporting directly to the President.

Key Responsibilities:

Sales & Client Relationship Management:

  • Act as a key point of contact for digital marketing sales, from profiling prospects and customers to leading discovery calls to closing deals.
  • Build and nurture strong relationships with clients, ensuring their needs are met and expectations exceeded.
  • Comfortable pitching to clients and conducting sales presentations via phone, video, or in-person meetings.
  • Work closely with clients to develop and refine their digital marketing strategies, making complex concepts accessible and actionable.

Digital Strategy & Execution:

  • Develop and implement comprehensive digital marketing strategies that align with client goals.
  • Stay ahead of digital technology and trends, anticipating shifts in the market to keep our offerings competitive.
  • Build and expand the digital department capabilities, setting clear goals and creating innovative digital marketing solutions.
  • Manage and execute digital advertising, social media accounts, email campaigns, and website design.
  • Lead the strategy and implementation for product launches in the industry, ensuring successful market penetration and brand growth.
  • Work closely with the President to develop and maintain CFI's brand and marketing plan.

Data-Driven Performance Management:

  • Set KPIs, track performance metrics, and continuously optimize campaigns based on data.
  • Master analytics and reporting, providing clients with clear insights and actionable recommendations for revenue generation.
  • Monitor competition and adjust strategies accordingly to maintain a competitive edge.

Project Management & Workflow Development:

  • Develop efficient workflows for digital deliverables, ensuring projects are completed on time and within budget.
  • Manage the end-to-end process of digital projects, from concept through to completion.
  • Oversee and manage subcontractors involved in digital projects, ensuring that their work aligns with project goals and quality standards.

Leadership & Team Collaboration:

  • Lead by example, building and guiding a high-performing digital team while also contributing hands-on to projects.

Requirements:

  • Bachelor's degree in marketing or related field required
  • Minimum 4 years of sales/digital marketing experience required
  • Experience with client/account management and revenue generation
  • Intermediate to advanced experience with Adobe Suite and marketing tools like MailChimp
  • Experience with Google Analytics preferred
  • Required to travel to industry shows (20%)