Digital Marketing Director
4 days ago
At CFI Marketing, we are seeking a highly skilled and experienced Digital Marketing Director, Growth to join our team. This is a key leadership role that will be responsible for building and driving our digital department's growth, reporting directly to the President.
Key Responsibilities:
Sales & Client Relationship Management:
- Act as a key point of contact for digital marketing sales, from profiling prospects and customers to leading discovery calls to closing deals.
- Build and nurture strong relationships with clients, ensuring their needs are met and expectations exceeded.
- Comfortable pitching to clients and conducting sales presentations via phone, video, or in-person meetings.
- Work closely with clients to develop and refine their digital marketing strategies, making complex concepts accessible and actionable.
Digital Strategy & Execution:
- Develop and implement comprehensive digital marketing strategies that align with client goals.
- Stay ahead of digital technology and trends, anticipating shifts in the market to keep our offerings competitive.
- Build and expand the digital department capabilities, setting clear goals and creating innovative digital marketing solutions.
- Manage and execute digital advertising, social media accounts, email campaigns, and website design.
- Lead the strategy and implementation for product launches in the industry, ensuring successful market penetration and brand growth.
- Work closely with the President to develop and maintain CFI's brand and marketing plan.
Data-Driven Performance Management:
- Set KPIs, track performance metrics, and continuously optimize campaigns based on data.
- Master analytics and reporting, providing clients with clear insights and actionable recommendations for revenue generation.
- Monitor competition and adjust strategies accordingly to maintain a competitive edge.
Project Management & Workflow Development:
- Develop efficient workflows for digital deliverables, ensuring projects are completed on time and within budget.
- Manage the end-to-end process of digital projects, from concept through to completion.
- Oversee and manage subcontractors involved in digital projects, ensuring that their work aligns with project goals and quality standards.
Leadership & Team Collaboration:
- Lead by example, building and guiding a high-performing digital team while also contributing hands-on to projects.
Requirements:
- Bachelor's degree in marketing or related field required
- Minimum 4 years of sales/digital marketing experience required
- Experience with client/account management and revenue generation
- Intermediate to advanced experience with Adobe Suite and marketing tools like MailChimp
- Experience with Google Analytics preferred
- Required to travel to industry shows (20%)
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