Current jobs related to Digital Marketing Strategist - Grand Rapids, Michigan - tesa SE

  • Digital Marketing Strategist

    3 weeks ago

    Grand Rapids, Michigan, United States TEKsystems Full time

    Job OverviewThe Digital Marketing Strategist will report to the Sr. Manager, Analytics & MarTech on the E-commerce & Digital Marketing team. This role will help define and drive Marketing Technology operational excellence and adoption of standard capabilities.Key ResponsibilitiesDevelop and implement marketing technology strategies to drive business growth...

  • Senior Digital Marketing Manager

    6 days ago

    Grand Rapids, Michigan, United States HarperCollins Full time

    Job Title: Digital Marketing StrategistAbout the Role:The HarperCollins Christian Publishing team is seeking a seasoned digital marketing strategist to lead the development and execution of digital marketing programs for HarperChristian Resources titles across various digital platforms. As a key member of our marketing team, you will be responsible for...

  • Marketing Campaign Strategist

    1 week ago

    Grand Rapids, Michigan, United States Meijer Full time

    We are seeking a highly skilled Marketing Campaign Strategist to join our team at Meijer, a multi-billion dollar retailer with a rich history of helping people provide for themselves and their family.With over 85 years of experience, we have grown from a small family-owned store to a company with more than 70,000 employees across six states.As a Marketing...

  • UX Strategist

    3 weeks ago

    Grand Rapids, Michigan, United States Randstad Full time

    UX Strategist OpportunityWe are seeking a skilled UX Strategist to join our team at Randstad Digital. The ideal candidate will have a deep understanding of user-centered design principles and a knack for translating complex problems into actionable strategies.Key Responsibilities: Conduct user research to gather insights and identify user needs. Develop and...

  • Marketing Strategist

    3 weeks ago

    Grand Blanc, Michigan, United States Pivotal Talent Search Full time

    Job OverviewPivotal Talent Search is seeking a seasoned Marketing Strategist to propel our brand to new heights. As a key member of our dynamic team, you will be responsible for developing and implementing innovative marketing strategies to elevate our brand presence, drive traffic, and boost sales across all channels.Key Responsibilities:Develop and execute...

  • Marketing Technology Strategist

    4 weeks ago

    Grand Rapids, Michigan, United States TEKsystems Full time

    Job SummaryThe MarTech Specialist role is a key position within the E-commerce & Digital Marketing team, reporting directly to the Sr. Manager, Analytics & MarTech. This role will be responsible for driving Marketing Technology operational excellence and adoption of standard capabilities.Key ResponsibilitiesDefine and drive Marketing Technology operational...

  • Marketing Strategist

    2 weeks ago

    Grand Rapids, Michigan, United States Car Center Full time

    Job SummaryWe are seeking a highly skilled Marketing Specialist to join our team at Car Center. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing strategy to enhance brand awareness and drive growth in our local market presence.The ideal candidate will have a strong background in...

  • Senior Audience Strategist

    4 weeks ago

    Grand Rapids, Michigan, United States TEKsystems Full time

    Job Title: Senior Audience StrategistThe Senior Audience Strategist will play a critical role in driving marketing acquisition, retention, and content engagement for our clients. This position will be responsible for building, publishing, and maintaining audiences, consumer segments, and analytics reports to monitor and drive key performance indicators...

  • Senior Digital Marketing Manager

    3 weeks ago

    Grand Rapids, Michigan, United States HarperCollins Full time

    Job Title: Senior Digital Marketing ManagerThe HarperCollins Christian Publishing team is seeking a Senior Digital Marketing Manager to join the HarperChristian Resources team. This role will lead the development, execution, and tracking of integrated digital marketing campaigns for HCR titles across various digital platforms.Key Responsibilities:Develop and...

  • Senior Digital Marketing Manager

    4 weeks ago

    Grand Rapids, Michigan, United States HarperCollins Full time

    Job Title: Senior Digital Marketing ManagerHarperCollins Christian Publishing is seeking a seasoned digital marketing leader to join our team. As a Senior Digital Marketing Manager, you will be responsible for developing and executing digital marketing programs for our HarperChristian Resources titles across various digital platforms.Key...

  • Product Marketing Strategist

    2 weeks ago

    Grand Rapids, Michigan, United States Stiles Machinery Full time

    Product Marketing AnalystStiles Machinery is seeking a dynamic and driven Product Marketing Analyst to drive the strategic growth of our product offering across North America.This role will be responsible for strategizing, executing, and measuring the performance of all campaigns to ensure optimal results.The right candidate for this position will have a...

  • Product Marketing Specialist Imaging

    3 weeks ago

    Grand Rapids, Michigan, United States Applied Innovation Full time

    Job Title: Product Marketing Specialist ImagingAt Applied Innovation, we're seeking a skilled Product Marketing Specialist to join our team and drive sales enablement for our Imaging product portfolio.Key Responsibilities:Gain in-depth knowledge of our partner products, including technical specifications, market positioning, and competitive...

  • Digital Product Strategist

    2 weeks ago

    Grand Rapids, Michigan, United States TechnoGen Full time

    bProduct Owner Role/bbrbrAt TechnoGen, we are seeking a skilled bProduct Owner/b to lead our technology advancements and development efforts. The ideal candidate will have a strong understanding of Agile/SAFe project management and experience working with various teams to define, develop, and launch new digital features and capabilities.brbrbKey...

  • Product Marketing Specialist Imaging

    2 weeks ago

    Grand Rapids, Michigan, United States Applied Innovation Full time

    At Applied Innovation, we are seeking a skilled Product Marketing Specialist to join our team and drive the success of our Imaging product portfolio. This role will involve collaborating with our partners to create and execute compelling marketing content that drives sales enablement.The ideal candidate will have a strong understanding of the products...

  • Senior Health and Benefits Strategist

    2 weeks ago

    Grand Rapids, Michigan, United States WTW Full time

    As a Senior Health and Benefits Strategist at WTW, you will play a key role in developing and executing a business strategy to penetrate the local and regional market in obtaining new health and benefits clients. You will serve as a senior health and benefits strategist for clients, ensuring that health and welfare plan design meets clients' needs and fits...

  • Strategic Communications Specialist

    2 weeks ago

    Grand Rapids, Michigan, United States Reagan Marketing + Design Full time

    About the RoleWe are seeking a highly skilled Communications Writer to join our team at Reagan Marketing + Design. As a key member of our content development team, you will be responsible for creating engaging and informative content that supports our clients' business goals.The ideal candidate will have a strong background in writing and communication, with...

  • Service Portfolio Strategist

    1 week ago

    Grand Rapids, Michigan, United States Kion Group AG Full time

    Job Summary:Dematic NA is seeking an experienced Remote Service Portfolio Strategist to evaluate, define and market test our service offerings. This role will act as a Product Manager for our service offerings, defining the solution offering, contractual requirements, and developing a best-in-class service portfolio.As part of the commercial sales team, this...

  • Digital Marketing Specialist

    2 months ago

    Grand Blanc, Michigan, United States Hart Medical Equipment Full time

    Job SummaryHart Medical Equipment is seeking a highly skilled Digital Marketing Specialist to drive ecommerce growth and optimize digital marketing efforts. As a key member of our team, you will be responsible for enhancing our digital presence, developing high-quality marketing collateral, and identifying new opportunities to support overall company growth...

  • Marketing Director

    2 weeks ago

    Grand Rapids, Michigan, United States The Kendall Group Full time

    Job Title: Director of MarketingAbout The Kendall Group:The Kendall Group is a 100% employee-owned company, comprised of seven divisions with 75+ locations in eleven states. We serve the Electrical, Automation, Pipe, Valve, and Fittings products, Steam, Lighting, Industrial Controls, and Instrumentation Industries.Why Work at The Kendall Group?We're a...

  • Digital Advertising Specialist

    2 weeks ago

    Grand Rapids, Michigan, United States Mary Free Bed Rehabilitation Full time

    Job SummaryThe Digital Advertising Specialist at Mary Free Bed Rehabilitation is responsible for implementing and optimizing effective digital advertising campaigns across multiple platforms, ensuring alignment with marketing objectives and brand guidelines. This role entails a focused approach towards search engine optimization (SEO), search engine...

Digital Marketing Strategist

2 months ago

Grand Rapids, Michigan, United States tesa SE Full time
Unlock Your Potential as a Digital Marketing Specialist at tesa SE

At tesa SE, we're not just a company - we're a community of innovators who thrive on pushing boundaries and challenging the status quo. Our mission is to create sustainable adhesive solutions that improve the work, products, and lives of our customers. We're passionate about making a difference, and we're looking for a talented Digital Marketing Specialist to join our team.

Key Responsibilities:
  • Develop and implement regional digital marketing strategies that align with global initiatives and meet local market needs.
  • Manage and optimize digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
  • Build and execute email marketing campaigns, ensuring effective segmentation and performance analysis.
  • Regularly update website content and manage website performance, implementing on-page SEO best practices and enhancing user experience.
  • Bridge Regional Marketing and Sales for efficient campaign execution and performance insights.
  • Handle the execution of marketing automation campaigns, including setting up workflows, creating landing pages, designing email templates, and maintaining a lead scoring system.
  • Ensure data accuracy and proper usage of the marketing automation tool.
  • Analyze and report on key performance metrics to measure campaign effectiveness and ROI, using insights to inform future strategies.
  • Monitor and report on key performance metrics to identify trends and areas for optimization.
  • Create and oversee compelling content tailored to the B2B audience, ensuring alignment with brand messaging and objectives.
  • Collaborate cross-functionally to ensure cohesive marketing efforts and alignment with overall business goals.
  • Stay updated with industry trends, digital marketing best practices, and emerging technologies to keep our strategies current and competitive.
  • Manage digital marketing budgets and ensure cost-effective allocation of resources.
  • Oversee the development and maintenance of marketing automation and CRM systems to streamline and enhance lead nurturing processes.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in digital marketing, specifically within a B2B context.
  • Proven success in developing and executing data-driven digital marketing campaigns.
  • Experience working in a global company and collaborating with international teams.
  • Proficiency with digital marketing tools and platforms such as Google Analytics, Microsoft Dynamics, HubSpot, Marketo, Salesforce, etc.
  • Strong analytical skills and the ability to interpret complex data to drive marketing decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and geographies.
  • Creative thinking and problem-solving skills, with a proactive approach to identifying opportunities and addressing challenges.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
  • Knowledge of SEO best practices and experience with content management systems (CMS).