Senior Digital Marketing Manager
1 day ago
HarperCollins Christian Publishing is seeking a seasoned digital marketing leader to join our team. As a Senior Digital Marketing Manager, you will be responsible for developing and executing digital marketing programs for our HarperChristian Resources titles across various digital platforms.
Key Responsibilities:- Develop and implement cross-channel digital advertising operational processes
- Collaborate with stakeholders to identify trends and opportunities for automated campaign activation
- Develop and maintain advertising reporting dashboards to provide internal customers with campaign insights
- Develop advertising strategy, manage advertising budget, achieve ROAS/ROI targets, and develop weekly analytics reporting for HCR campaigns on key platforms such as Amazon, Google, YouTube, and Meta
- Develop, maintain, and report on HCR's Amazon brand ads, brand stores, and product promotions
- Monitor and track progress of digital ad campaigns and make real-time adjustments
- Measure success, trends, and ROI of marketing initiatives
- Manage fiscal year digital marketing budget for assigned projects
- Perform research to identify advertising platforms and/or advertising technology that may be useful to the business
- 6+ years in a marketing or related role
- Google Certification in Search, Display, Video, and/or Shopping ads
- Meta advertising
- Amazon advertising experience a plus
- Email management software
- Website content management and basic HTML skills
- Social media management software
- Project management software
- Microsoft Office products including Excel and PowerPoint
- Basic design capabilities in Canva
- Bachelor's in Marketing or related field
- Experience in client-service role
- Familiarity with book publishing
- Understanding of the church leadership world, pastor and church leader felt needs and mindset
HarperCollins Christian Publishing is an Equal Opportunity Employer.
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