Senior Digital Marketing Manager

1 day ago


Grand Rapids, Michigan, United States HarperCollins Full time
Job Title: Senior Digital Marketing Manager

HarperCollins Christian Publishing is seeking a seasoned digital marketing leader to join our team. As a Senior Digital Marketing Manager, you will be responsible for developing and executing digital marketing programs for our HarperChristian Resources titles across various digital platforms.

Key Responsibilities:
  • Develop and implement cross-channel digital advertising operational processes
  • Collaborate with stakeholders to identify trends and opportunities for automated campaign activation
  • Develop and maintain advertising reporting dashboards to provide internal customers with campaign insights
  • Develop advertising strategy, manage advertising budget, achieve ROAS/ROI targets, and develop weekly analytics reporting for HCR campaigns on key platforms such as Amazon, Google, YouTube, and Meta
  • Develop, maintain, and report on HCR's Amazon brand ads, brand stores, and product promotions
  • Monitor and track progress of digital ad campaigns and make real-time adjustments
  • Measure success, trends, and ROI of marketing initiatives
  • Manage fiscal year digital marketing budget for assigned projects
  • Perform research to identify advertising platforms and/or advertising technology that may be useful to the business
Requirements:
  • 6+ years in a marketing or related role
  • Google Certification in Search, Display, Video, and/or Shopping ads
  • Meta advertising
  • Amazon advertising experience a plus
  • Email management software
  • Website content management and basic HTML skills
  • Social media management software
  • Project management software
  • Microsoft Office products including Excel and PowerPoint
  • Basic design capabilities in Canva
  • Bachelor's in Marketing or related field
Preferred Qualifications:
  • Experience in client-service role
  • Familiarity with book publishing
  • Understanding of the church leadership world, pastor and church leader felt needs and mindset

HarperCollins Christian Publishing is an Equal Opportunity Employer.



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