Channel Business Development Manager

2 weeks ago

Huntsville, Alabama, United States LG Electronics Full time
Unlock Your Potential as a Channel Business Manager at LG Electronics

At LG Electronics, we're committed to creating innovative solutions for a better life. As a Channel Business Manager, you'll play a crucial role in driving after-market sales and helping us achieve our financial targets.

Key Responsibilities:
  • MAP Policy Development: Collaborate with the Director of Sales to create a comprehensive Minimum Advertised Price (MAP) policy that aligns with our sales strategy.
  • Channel Management: Identify and define authorized and non-authorized partners for accessories and parts, ensuring alignment with MAP policies and our sales strategy.
  • Amazon Platform Evaluation: Partner with the Sales Team to analyze product placement, pricing, and competition on Amazon, leveraging reporting tools like Stackline, Keepa, and the Amazon platform.
  • Tertiary and OEM Channel Evaluation: Oversee the tracking of advertisements, pricing strategies, and site placement of third-party and OEM brands on Amazon.
  • Roadmap to Promotional Planning: Lead promotional events and collaborate with Sales and Finance teams to optimize profitability.
  • Strategic Planning & Partnership Management: Design and execute strategies to boost ESP sales and profitability in coordination with external insurance partners.
  • Sales Channel Development: Establish and refine multiple sales channels for ESP.
  • Market Research & Pricing Strategy: Conduct market research to assess price competitiveness and customer sensitivity, adjusting ESP pricing to enhance profitability.
  • Program Optimization: Continuously review and enhance ESP terms and offerings to meet market demand and maximize sales.
Requirements:
  • Bachelor's degree or equivalent in a relevant field of study.
  • Experience with Pricing Policies or legal expertise in the related area.
  • Proven experience in financial planning or strategic management, preferably within the consumer electronics or appliance industry (5+ years preferred).
  • Strong market research capabilities.
  • Ability to manage multiple projects concurrently, collaborating with diverse stakeholders.
  • Advanced data analysis skills, including expertise in statistics and quantitative data interpretation.
  • Strong problem-solving, critical thinking, and a positive mindset.
  • Excellent interpersonal skills for managing sensitive issues, ambiguity, and directional shifts.
  • Proficiency in Microsoft applications, particularly advanced Excel and PowerPoint.
  • Experience with data visualization tools such as Power BI, Tableau, or Google Data Studio (preferred).
  • Familiarity with ERP systems like SAP Business Objects Web Intelligence.
  • Bilingual in English and Korean (preferred).

At LG, we're committed to diversity and inclusion. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. We believe in the power of collective wisdom through an inclusive work environment.

LG Electronics is an equal opportunity employer and welcomes applications from diverse candidates. We're committed to creating a workplace that's inclusive, respectful, and supportive of all employees. If you're passionate about innovation and customer satisfaction, we encourage you to apply for this exciting opportunity.

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