Director of External Relations and Editorial Content

7 days ago

Roanoke, Virginia, United States InsideHigherEd Full time
Job Title: Director of External Relations and Editorial Content

Hollins University seeks a highly skilled Director of External Relations and Editorial Content to advance the university's reputation and build recognition among various constituencies. The successful candidate will develop and implement a proactive communication, media relations, and reputation management plan, providing strategic counsel to campus communicators and administrators.

Key Responsibilities:
  • Develop and implement a comprehensive communication strategy to enhance the university's reputation and build recognition among alumnae/i, donors, employers, academia, prospective and current students, faculty, and staff.
  • Provide strategic media counsel to campus communicators and administrators, preparing experts and staff for media interviews and developing key messages and talking points.
  • Build and maintain collaborative relationships with local and top media organizations and individual journalists, responding to media inquiries and writing statements and/or interview talking points.
  • Serve as a spokesperson for the university, leading outreach efforts for educational stakeholders and prospective students, and developing content published on Hollins print materials, websites, and social media.
  • Actively monitor campus, local, regional, state, national, and international issues, ensuring the institution communicates positions on various issues to media and other stakeholders.
Requirements:
  • Bachelor's degree in journalism, communications, or a related field.
  • Minimum of five years of experience in media relations, with knowledge of branding, marketing, messaging, and storytelling.
  • Strong writing, editing, proofreading, verbal communication, and interpersonal skills, with experience in print, digital, and broadcast media.
  • Ability to conduct interviews, complete research, and produce compelling written and multimedia content, with a track record of success in navigating complicated, high-visibility issues.
  • Commitment to promoting and enhancing diversity, with demonstrated effectiveness in addressing issues of diversity and multiculturalism.
About Hollins University:

Hollins University is dedicated to academic excellence, creativity, belonging, and preparing students for lives of purpose. The university promotes opportunities for research, study abroad, and leadership training, and offers real-world experience through global internships supported by an extensive alumnae/i network.

An equal opportunity employer, Hollins fosters diversity and inclusiveness at every level of the university. Persons of all genders, gender identity/expression, and sexual orientation; persons with disabilities; persons of all racial, ethnic, and cultural backgrounds; and first-generation college graduates are encouraged to apply.

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