Digital Strategy Leader

4 weeks ago


New York, New York, United States AdTheorent Full time
Job Overview

AdTheorent is seeking a seasoned Digital Strategy Leader to spearhead the growth of our Self-Service DSP offering. This individual will be responsible for developing and executing strategic plans to drive business expansion, enhance customer experiences, and foster a competitive edge in the market.

Key Responsibilities
  • Develop and maintain a deep understanding of programmatic advertising trends, competitor offerings, and market dynamics.
  • Collaborate with cross-functional teams to refine the positioning of AdTheorent's Self-Service DSP in a competitive market.
  • Design and execute strategic business pitches, product demos, and client onboarding processes.
  • Partner with sales and marketing teams to develop go-to-market plans for new product releases.
  • Advocate for client needs and provide feedback to internal teams to inform platform enhancements.
Requirements
  • 8+ years of experience in digital strategy and positioning within the digital advertising or DSP space.
  • Deep understanding of positioning and DSP features across major DSP competitors.
  • Excellent communication and interpersonal skills, with the ability to simplify complex topics.
  • Self-motivated and solution-oriented attitude with the ability to assess problems and drive successful outcomes.
What We Offer

Competitive compensation range: $120-135K base + bonus potential. We offer full health coverage, generous PTO, and an award-winning office culture.



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