Digital Marketing Leader

4 weeks ago

New York, New York, United States Olaplex LLC Full time
About the Role

OLAPLEX, a leader in the prestige haircare market, is seeking a dynamic digital leader to join the company as Vice President of Global Digital Marketing & Media. This role will build and lead a Global Digital Acceleration Hub based in New York City, driving an integrated view of the OLAPLEX paid/owned/earned ecosystem.

Key Responsibilities:
  • Create a cross-departmental digital team focused on connecting and accelerating the consumer journey across paid/owned/earned media
  • Establish a dashboard and KPIs to measure success
  • Build digital-first marketing capabilities, media partnerships, ways of working, and talent to engage with OLAPLEX consumers along the full purchase funnel
  • Set the digital marketing roadmap inclusive of data-driven decisions to optimize digital and owned media campaigns, increasing usage of digital marketing platforms
  • Drive full funnel creative media ideation and execution along with newly appointed best-in-class media agency
  • Develop and execute comprehensive media buying strategies to drive brand awareness, customer acquisition, and revenue growth across global markets
  • Optimize media spend and performance through rigorous data analysis, A/B testing, and continuous refinement of targeting and messaging tactics
  • Collaborate closely with cross-functional teams to align media strategies with overall business objectives and marketing initiatives
  • Manage relationships with media agencies and platforms, ensuring alignment on goals, objectives, and performance metrics
  • Oversee media budgets and allocations, monitoring spend efficiency and ROI across all channels and campaigns
  • Lead analytics efforts to track and report on key performance indicators (KPIs), providing actionable insights to inform decision-making
  • Stay abreast of industry trends, emerging technologies, and media buying and analytics best practices
  • Foster a culture of collaboration, innovation, and continuous improvement within the media strategy and analytics team
About You
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
  • Proven track record of success in media buying, optimization, and analytics, preferably in the beauty or consumer goods industry
  • Extensive experience managing global media campaigns across digital, social, and traditional channels
  • Strong analytical skills, proficiency in data analysis tools and techniques such as MMM/MTA
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners
  • Demonstrated leadership abilities, with experience managing teams and driving results in a fast-paced, dynamic environment
  • Strategic mindset with the ability to think creatively, solve problems, and drive innovation in media strategy and execution
  • Strong organizational skills and attention to detail, with the ability to effectively manage multiple priorities and deadlines

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