Community Engagement Marketing Coordinator

1 week ago

Birmingham, Alabama, United States Cahaba Medical Care Full time

Position Title: Community Engagement Marketing Coordinator

Reporting To: Marketing & Creative Manager

Objective:

Cahaba Medical Care is dedicated to enhancing healthcare access for marginalized populations. We are in search of a Community Engagement Marketing Coordinator who is passionate about health equity and service to effectively communicate our mission through innovative marketing initiatives. This role encompasses project oversight, graphic design, website management, search engine optimization (SEO), crafting marketing materials tailored for underserved demographics, and overseeing our digital communication platforms. The ideal candidate will possess a degree in marketing or a related field, outstanding communication abilities, and thrive in a dynamic work environment.

Key Responsibilities:

  • Social Media Management: Develop and execute comprehensive social media strategies, create compelling content, track trends, and evaluate the success of campaigns.
  • Collaborative Marketing Execution: Partner with the Marketing Manager and Community Development Director to implement marketing strategies that enhance healthcare access for underserved populations.
  • Project Management: Oversee marketing projects from start to finish, ensuring timely completion and high-quality outputs.
  • Content Development: Create and manage content for our patient communication platform, ensuring it aligns with our mission.
  • Design and Production: Produce marketing materials, including print and digital content, that resonate with our target audience and reflect our values.
  • Website Maintenance: Ensure our website is user-friendly, visually appealing, and optimized for search engines.
  • SEO Strategy: Conduct research and analysis to optimize website content and improve search engine rankings.
  • Photography: Capture images for marketing purposes.
  • Brand Promotion: Collaborate with the Marketing Manager to enhance brand visibility through initiatives that underscore our commitment to social justice and health equity.
  • Additional Duties: Perform other tasks as assigned by the Marketing Manager.
  • Community Collaboration: Work closely with the community development team to align marketing efforts.
  • Data Analysis: Assess campaign performance through data analysis.
  • Creative Oversight: Ensure all marketing materials are regularly reviewed and comply with brand standards.
  • Marketing Planning: Develop and implement comprehensive marketing strategies.
  • Reporting: Generate marketing analysis and reports.

Qualifications:

  • A genuine desire to learn and grow.
  • A strong commitment to serving underserved communities and advocating for health equity.
  • Bachelor's degree in communications, marketing, graphic design, or a related discipline.
  • 1-2 years of marketing experience, preferably in a healthcare context focused on underserved populations.
  • Proficiency in Adobe Creative Suite, Canva, and Google Suite.
  • Familiarity with web design platforms such as WordPress, Squarespace, or Wix.
  • Experience with SEO and analytics tools, including Google Analytics, SEMrush, or Moz.
  • Exceptional written and verbal communication skills.
  • Ability to thrive in a fast-paced, high-pressure setting.
  • Strong project management skills, capable of juggling multiple projects and meeting deadlines.
  • Familiarity with project management software like Asana, Trello, Basecamp, or Wrike.
  • A marketing degree is preferred but not mandatory.
  • Highly organized and detail-oriented.

Physical Requirements:
This role may involve standing, walking, bending, and sitting for extended periods. The candidate may also need to lift or move items weighing up to 30 pounds.

Work Environment:
This position is primarily office-based but may require travel between health centers and participation in community events and offsite meetings. As a vital member of our mission-driven team, the Community Engagement Marketing Coordinator will play a crucial role in promoting health equity and social justice within our communities.

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