Senior Product Marketing Manager, World ID

4 weeks ago


San Francisco, California, United States Tbwa ChiatDay Inc Full time
About the Opportunity:

We are seeking a skilled Product Marketing Manager to drive the adoption of World ID, a decentralized identity protocol. This role will be instrumental in shaping the narrative around World ID, educating key stakeholders, and developing resources to enable users, developers, and partners to understand and leverage the product effectively.

The ideal candidate will have a strong understanding of Web2 and Web3 ecosystems, with the ability to communicate technical concepts to a wide range of audiences. They will be responsible for building and executing marketing strategies to communicate the value and potential of World ID to a global audience, including end-users, developers, and key opinion leaders.

Key responsibilities will include educating users and developers, building product and partnership collateral, engaging and growing the developer and partner ecosystem, and conducting market research and strategy. The successful candidate will be a collaborative team player with exceptional communication skills, proficiency in creating engaging marketing assets, and a passion for decentralized technologies and digital identity.

Key Responsibilities:

  • Educate Users & Developers: Build and execute marketing strategies to communicate the value and potential of World ID to a global audience, including end-users, developers, and key opinion leaders.
  • Build Product & Partnership Collateral: Collaborate with product, partnerships, and developer relations teams to create product documentation, case studies, and whitepapers that showcase the benefits of integrating World ID into applications and platforms.
  • Engage and Grow the Developer & Partner Ecosystem: Help build relationships with developers, KOLs, and key ecosystem partners by developing tailored marketing campaigns, co-branded content, and partnership strategies.
  • Market Research & Strategy: Conduct market research to identify key trends, competitor activities, and customer pain points within identity verification, decentralized finance, and digital identity ecosystems.

Requirements:

  • 5+ years of product marketing or related experience, ideally within blockchain, decentralized technologies, or digital identity solutions.
  • Strong understanding of Web2 and Web3 ecosystems, with the ability to communicate technical concepts to a wide range of audiences.
  • Experience working with developers and partners, building marketing collateral for developer engagement and partnerships.

What We Offer:

  • An open and collaborative office space in downtown SF
  • Unlimited PTO
  • Monthly Phone Reimbursement or a company device
  • Daily DoorDash credit for in-office meals
  • 401k + employer match program

The reasonably estimated salary for this role at Tools for Humanity in San Francisco ranges from $210,000 - $240,000, plus a competitive long term incentive package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience.



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