Product Owner
4 days ago
About the Role
Stride is seeking a highly skilled Product Owner - Marketing Websites Strategist to lead the strategic planning and execution of our marketing websites. As a key member of our team, you will be responsible for ensuring alignment with our marketing objectives and driving engagement through effective website design and user experience.
Key Responsibilities
- Develop and maintain the marketing website roadmap, ensuring alignment with our company's strategic goals and marketing initiatives.
- Gather and prioritize requirements from marketing stakeholders, including gathering customer and stakeholder feedback, prioritizing features, and making trade-offs based on the needs of the business.
- Collaborate closely with the marketing team to understand their goals and translate them into technical requirements for the development team.
- Work with CRO specialists, SEO specialists, UX researchers, UX designers, and UI creative to ensure the marketing website is user-friendly, visually appealing, and optimized for conversion.
- Partner with developers to ensure the timely and successful delivery of new website features and enhancements.
- Manage the product backlog, creating and prioritizing user stories based on changing business needs.
- Conduct regular user testing and analytics reviews to gather feedback and identify areas for improvement.
- Monitor and analyze key performance indicators (KPIs) to measure the success of website updates and make data-driven recommendations.
- Identify and mitigate risks and roadblocks throughout the development process.
- Stay up to date with industry trends, competitor websites, and emerging web technologies to continuously improve the marketing website.
Essential Functions
- Lead the marketing website's strategic planning and execution, ensuring alignment with marketing objectives.
- Gather and prioritize website requirements from marketing stakeholders, balancing business needs with technical feasibility.
- Work closely with UX researcher, UX designers, UI creative, and content designers to create engaging and effective website designs.
- Collaborate with developers to implement new website features and enhancements, ensuring high-quality and timely delivery.
- Conduct user testing and analyze website analytics to gather feedback and identify areas for improvement.
- Monitor website performance and make data-driven recommendations for optimization.
- Stay current with industry trends and best practices in web development and digital marketing.
Qualifications
- Five (5) years of experience as a Product Owner.
- Five (5) years of experience in a business analyst role.
- Proven track record of successfully managing the development and launch of complex websites or digital products.
- Experience working closely with marketing teams to translate business objectives into technical requirements.
- Strong understanding of web development processes, including UX design, and UI creative, front-end development, and content management systems.
- Excellent communication, negotiation, leadership, and collaboration skills.
- Ability to work effectively with internal and external stakeholders to achieve project goals.
- Proficiency in project management tools such as JIRA or similar.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Bachelor's degree in a related field.
Preferred Qualifications
- Experience in education technology or a related field.
- Experience with Agile and other methodologies and development tools.
- Familiarity with web analytics tools such as Heap, and Adobe Analytics.
- Familiarity with web testing tools such as VWO, and Optimizely.
- Ability to travel as needed (up to 10%).
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