Influencer Marketing Strategist
3 days ago
We are seeking a highly skilled Influencer Marketing Specialist to join our team at Crocs. As a key member of our marketing team, you will play a pivotal role in leading the execution of our global influencer strategy in the US.
Key Responsibilities- Develop and execute a strategic partnership plan with key ambassadors in the US, to be used across multiple campaigns throughout the year.
- Build and maintain relationships with influencers, agents, managers, and thought leaders in the space.
- Collaborate with the Integrated Marketing Manager and influencers to build close partnerships with key US influencers that ladder up to the global strategy.
- Brainstorm new, creative approaches to influencer campaigns for key integrated and brand partnership campaigns.
- Liaise across the marketing team to build and coordinate influencer campaigns that work across different channels (GTM, Collab, License).
- Attend relevant photo shoots and content collections for key US influencers to ensure content needs are delivered upon.
- Drive the development, socialization, and institutionalization of content that supports global marketing programs.
- Communicate clearly and concisely with brand partners to plan, implement, and activate US collaborations.
- BS or BA in business, marketing, or related field, MBA preferred.
- Minimum of 2 years of marketing experience working with a lifestyle brand preferred.
- Strong understanding of the influencer streetwear, fashion, brand space as it relates to exclusive drops, product launches, and collaborations.
- Strong background in content, e-commerce, and digital marketing preferred.
- Outstanding organizational and communication skills.
- Experience with and understanding of content marketing strategy, willingness to test a variety of content tactics to connect with Crocs core consumers.
- Cross-functional team experience with an ability to work in a fast-paced environment.
Crocs is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
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