Marketing Director

3 days ago

Fremont, California, United States AMAX Full time
Marketing Manager Job Description

We are seeking a highly skilled Marketing Manager to join our team at AMAX. As a key member of our marketing team, you will be responsible for developing and implementing strategic marketing plans that drive demand for our products and solutions.

Key Responsibilities:
  • Design and deploy strategic marketing plans that align with the company's business goals to establish brand equity and presence in target markets.
  • Own and manage the entire marketing funnel, from lead generation to conversion, using traditional and digital marketing tactics.
  • Demonstrate expertise in various areas, including content development and optimization, advertising, and event planning, to lead outbound and inbound marketing activities.
  • Create a compelling brand and messaging strategy for AMAX that resonates with target customers.
  • Evangelize AMAX's solutions, position products, build relationships between perceived benefits and cost, and generate value premium.
  • Conduct account-based marketing, collect information, gain insights for specific attributes and needs, and create customized content to engage target accounts.
  • Develop and implement leadership campaigns that showcase AMAX's expertise and position the company as a leading voice in the industry.
  • Measure, track, and report on the effectiveness of marketing campaigns and use data to inform future marketing decisions.
  • Partner with sales and product development teams to develop comprehensive user/buyer personas based on market research and product/industrial knowledge.
  • Lead the marketing teams to develop sales tools, collaterals, training materials, and demos.
  • Develop and manage marketing budgets, ensuring that spending is in line with business goals and ROI is tracked and reported regularly.
Requirements:
  • 5+ years' experience as a B2B Marketing Manager in the IT industry.
  • Proven success in marketing campaigns for hardware solutions or computing industries.
  • Experience in creating strong, engaging, and informative marketing content.
  • Excellent written and verbal communication skills, with the ability to create compelling content that resonates with target audiences.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
  • Experience in planning and budgeting.
  • Bachelor's degree.
Good to Have:
  • Advanced degree in communication/business-related field.

AMAX offers a competitive salary range of $100,000-$140,000 annually, as well as a comprehensive benefits package, including medical insurance, dental insurance, vision insurance, 401(k), flexible spending account, and commuter benefits. Our office is located in a convenient location, with easy access to public transportation and amenities.

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